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St Augustine Christmas Station

Rumor has it that WYRE has made the switch to Christmas! Could this be so and what do you think of the switch this early?
 
I drove through Saint Augustine yesterday and yes they are playing Xmas music. Can't stand it personally, but the ratings say it works.
 
I have not heard WYRE in some time but heard they were toying with making the switch to Christmas music. If you have heard the stations in the market what is your take on the WFOY vs WSOS battle? Listened to both on line recently and nothing much had changed in my mind. Still bad radio but guess they are happy.
 
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