Standard to buy Silk

[Yikr]

From Milkman unlimited:Standard To Buy SILK FMKelowna BCStandard Broadcasting has agreed to purchase SILK FM, pending CRTC approval. This will be Standard's 3rd station in the market. (They currently own and operate SUN FM and Oldies 1150.)SILK FM President Nick Frost announced to staff that he'll be leaving the radio business after 21 years.

 

[e-dawg]

So Are they going to change the station name to 101.5 EZ Rock?

 

[black ops]

So Are they going to change the station name to 101.5 EZ Rock?

Funny, I was thinking the same thing. SILK has strong brand recognition, so I don't think it would be a good idea. I do think they'll change the music a bit by being a more upper-end demo AC and adding pre 80's gold in the playlist. Go for the older adults with SILK, the younger adults with Sun.

 

[LJV-Borg]

So Are they going to change the station name to 101.5 EZ Rock?

Funny, I was thinking the same thing. SILK has strong brand recognition, so I don't think it would be a good idea. I do think they'll change the music a bit by being a more upper-end demo AC and adding pre 80's gold in the playlist. Go for the older adults with SILK, the younger adults with Sun.

Me to, on my Radio Waves board.

 

[Yikr]

So Are they going to change the station name to 101.5 EZ Rock?

Funny, I was thinking the same thing. SILK has strong brand recognition, so I don't think it would be a good idea. I do think they'll change the music a bit by being a more upper-end demo AC and adding pre 80's gold in the playlist. Go for the older adults with SILK, the younger adults with Sun.

Me to, on my Radio Waves board.

The Radio Waves board is nice. I hope it does well.As for Silk FM, a source at Mix 999 Toronto said not to expect an immediate change, and that more would be said...but loose lips sink ships.