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Standards and/or Oldies in Evansville, please?

There's absolutely nothing in or near this town that plays anything for a guy who is forever 39. Yeah, I know, the commercial stations say can't sell it, but would they really try, anyway? There are no alternatives for us other than Internet or iPod and that has worked fine for me, but doggone it all, seems like one of the non-commercial stations could do something to aid us. Perhaps 90.7? I would think it would work well for them, listener-wise. Give us 39 year olds something to listen to again. Maybe old man Hertel or his sharp chip off the old block could put in a good word with Mr. Reininga or the school corporation to make something happen? I mean, as the McGuire Sisters used to sing....Something's Got To Give or us Oldies But Goodies (Little Caesar and The Romans) will be relegated to something other than frequency or amplitude modulation. Everybody...have a super day!
 
Try 96.5 FM.
 
Actually 90.7 does "Vintage Vinyl" Tuesdays playing oldies. PT mentioned 96.5 but they are classic hits playing only a few songs from the sixties. Speaking of 96.5 WSON was standards for years until the program provider canceled the format for the very reason you don't hear standards on the air, it was difficult to financially support the format even on a national level. Those above the age of 55 have money but are set in their ways on how to spend their money.
 
PT, 96.5/860 is palatable, but still way too new for this old kid. Thanks for the tip, though. I try to pick up 1360 out of Mt. Carmel, I think, but the signal barely makes it here on the far east side of town. I used to listen to 1420 in Owensboro, but eventually they also began skewing younger in my opinion.
 
Hey, Rob. Thanks to you, too. I listen to 90.7 every so often, but they have a bit more variety than what I prefer. As far as spending habits, I think I spend more now than what I did back in the day...only moreso on the double digit grandkids and less on the beer.
 
Potts said:
PT, 96.5/860 is palatable, but still way too new for this old kid. Thanks for the tip, though. I try to pick up 1360 out of Mt. Carmel, I think, but the signal barely makes it here on the far east side of town. I used to listen to 1420 in Owensboro, but eventually they also began skewing younger in my opinion.
Most of the great oldies stations have moved to the net that play any real mix of the good stuff. Seems if the FM isn't automated or on the bird, some kid who has no idea what the 60's or 70's is about is playing unknown stuff. I listen online to www.coolgold247.com
 
its time to think Sirius/XM... its why i PAY to hear what i want, because "broadcasting" has left me and it looks like alot of other people too... radio is chasing after 18-24's who have long left radio for other things, and the ones they could SERVE they ignore... good way to dissapear isn't it? ;D
 
As far as the internet goes, I use Tune-In radio frequently, particularly an oldies station out of St. Louis, KZQZ 1430, possibly the best oldies station I've ever laid my ears on. Regarding satellite radio, I was a subscriber to the original XM, but when they merged or whatever with Sirius, it seems like they really pared their playlist down, plus, they did away with a lot of the deejays I enjoyed, notably Ken Smith, so I said adios to the Sirius folks since they weren't serious about oldies, in my opinion. In the meantime, since terrestial radio is no longer an option, I have put together an enormous portfolio of oldies on my iPod...along with jingles of some of my favorite radio stations of the past. It's just a shame, though, that radio has abandoned us 60 plussers who can still dunk a basketball with the grandkids...albeit on an 8 ft. goal.
 
i'll admit Sirius/XM isn't perfect, if i were programming their 50's-60's 70's channels it would sound alot better, the jocks are kinda OK (i would love to work there), but i'm not in NYC or where they are, i enjoy listening to Cousin' Brucie, he has to be pushing 80 and sounds terriffic! for me its worth it. if radio has left you leave IT.
 
Potts said:
Regarding satellite radio, I was a subscriber to the original XM, but when they merged or whatever with Sirius, it seems like they really pared their playlist down
Thank you...I'm not the only one who ditched them at that time. I learned so many great songs on 60's on 6 that I had never heard of then. Presumably it's much as it was right after they changed...just another FM oldies station that plays the same 350 songs to death. If they ever go back to where they were around 2006, I'd be back in a heartbeat.
 
Potts - here's my suggestion.. Start a petition - online or on paper - with a specific proposal of a format and the stores / advertisters you'd be willing to do business with if they supported that type of music (the "forever 39" comment had me confused and I'm still not sure what it is you are looking for musically). Once you have 1000 people within the signal range of a particular station or two, send them the results!

The problem is not that you DON'T spend money, but advertisers are convinced that you won't change your habits and their ads won't affect your behavior. Show them a difference.

And as far as XM, had it in a rental car this summer (Ford) Formats aside, I didn't like the fidelity of the music.
Sound quality was very weak.
 
Mark, just mimicking the great Jack Benny who never wanted to give out his real age. Hey, I'll shop just about anywhere that has the right deal and if the advertising compels me enough to visit a particular business. I've always been that way...whether as a young whippersnapper or now as a 60 something going on 16 (as my wife likes to term me as). Bottom line....I just wanna have a reason to return to radio again. Good music and LOCAL PESONALITY driven radio..24/7...and not just 12 hours a day..the other 12 off the bird. Regarding your petition idea, I don't believe for one minute the suits around here or any market for that matter would consider changing the format of a station because a guy walks in off the street with a 1000 signatures. The brass lives by the book and the perception that if you're over 50 you don't buy anything. It's been the mindset for years now. No changing it either until management grows a set of testicles and takes a chance. Hey, in the meantime, I have the iPod and it's just as good, if not better than satellite radio and local radio that calls itself radio, but is anything but local.
 
No changing it either until management grows a set of testicles and takes a chance.
They won't take a chance until they see a chance to make money. The petition, initiative, something to show management that there is an audience and sponsors will be good fertilizer for that growth.
 
ad agencies don't think over 50's don't buy anything? i just bought 2 new cars,1 last year and another one in january, News Talk radio cnn,Foxnews appeal to the SAME demo and no one seems to have a problem placing ads there! (and i see and hear alot of them) it depends on the message.
i read some interesting research a while back that found 18-24's- and some 25-34's were way more SKEPTICAL of Advertising than those Demo's used to be several years ago, in a nutshell "They" think they are more sophisticated than their parents or grandparents are to be "taken in" by an advertisers "Pitch" and that they will make up their own minds, ask yourself... can you tell an 18-24 ANYTHING? they know it ALL right?
 
WhoDat! - I don't disagree... and if you do your research, Fox News does a LOT of marketing to ad agencies.. (see the full page ads in the Wall Street Journal)

When you are dealing with local market radio and TV, it's not as easy to deal with advertiser prejudice.
 
well it comes down to this, if ad agencies and advertisers will BUY those Demographics with Local News/Talk Radio, WHY Not Classic Hits?
i also think local sales people don't work very hard selling stations Classic Hits Stations, IF they did they would get results.
 
WhoDat! said:
well it comes down to this, if ad agencies and advertisers will BUY those Demographics with Local News/Talk Radio, WHY Not Classic Hits?

Increasingly, ad agencies and advertisers will NOT buy those demographics on news/talk radio. This is the major reason for news/talk moving to FM, where its demos get several years younger.

I was listening to 1280 WGBF last weekend during the "Best of Rush" show, and heard just a couple of actual paid spots in almost two hours. Not prime time for WGBF, but you'd think Townsquare would have something better to air than an Ad Council heart health PSA three times in those two hours.
 
PTBoardOp94 said:
WhoDat! said:
well it comes down to this, if ad agencies and advertisers will BUY those Demographics with Local News/Talk Radio, WHY Not Classic Hits?

Increasingly, ad agencies and advertisers will NOT buy those demographics on news/talk radio. This is the major reason for news/talk moving to FM, where its demos get several years younger.

I was listening to 1280 WGBF last weekend during the "Best of Rush" show, and heard just a couple of actual paid spots in almost two hours. Not prime time for WGBF, but you'd think Townsquare would have something better to air than an Ad Council heart health PSA three times in those two hours.

Even the programming is having issues these days. When Rush debuted twenty-five years ago he brought 25-54 Men to the AM band reversing the trend, the advertising money followed. Today those 25-54 men are 50 and beyond and programs like Rush aren't seeing a replacement of the prime demos so they are no longer desired by the ad agencies. The other factor revolves around content availability. Today a conservative point of view is found all over the internet so Rush and others of the same viewpoints aren't unique and in demand as they were twenty five years ago. Moving to FM has helped in a few cases, WIBC being an example, but not all FM talk stations have been successful.

Back to the original post, WMIX AM 940 in Mt Vernon, Illinois is still running some kind of standards format. One problem they have is feeding one channel of a stereo feed into the transmitter so elements of the music are missing.
 
INTERESTING STAT FROM PEW REASEARCH..due to the ECONOMY.. of 18-24's 65% of them are STILL LIVING AT HOME! of 18-34's 41% are STILL LIVING AT HOME... i think someone needs to send a MEMO to "Ad Agencies", these "Much Sought After Demo's" HAVE NO MONEY! or cannot support themselves, and are living with those who AD AGENCIES WANT TO IGNORE, HOW IRONIC!
 
WhoDat! said:
INTERESTING STAT FROM PEW REASEARCH..due to the ECONOMY.. of 18-24's 65% of them are STILL LIVING AT HOME! of 18-34's 41% are STILL LIVING AT HOME... i think someone needs to send a MEMO to "Ad Agencies", these "Much Sought After Demo's" HAVE NO MONEY! or cannot support themselves, and are living with those who AD AGENCIES WANT TO IGNORE, HOW IRONIC!

I'd be interested in reading that. Can you please source those stats for us? Thanks.
 
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