This station really seems to be selling advertising well...local ads for restaurants, tire shops and car dealers, stock car track, bottled water, fashion and gift shops, asphalt paving etc. plus they are getting national and regional spots such as Tylenol, Radio Shack, Schlitterbahn Water Park. I have never heard this kind of advertising activity on standards stations. Many of the AM standards stations I have heard seemed to be selling assisted living facilities and other medical stuff plus finacial planning and funeral homes.I think it helps that KMMZ is on a 100,000 watt FM signal...the other interesting thing is that I have walked into businesses and heard it playing and heard people talking about how much they like it.