Anyone as confused as me about the KIOI billboards saying "Go to your happy place" Nothing like that on their web site and there seems to be nothing about it on the air either. Am I missing something terribly clever?
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Star 101.3-Your Happy Place
- Thread starter Geek-O-Rama
- Start date
Perhaps just as clever as their last campaign featuring Bay Area residents and the slogan "You Are The Star". Which, I can't recall EVERY hearing on-air.
K101 was a well crafted station, back in the day. Personality, music, info... Maybe they should flip back and see if Bobby C would be interested in giving it another go?
K101 was a well crafted station, back in the day. Personality, music, info... Maybe they should flip back and see if Bobby C would be interested in giving it another go?
Anyone recall why K-101 was dropped in favor of Star?
New owners, way back then, probably didn't want to be associated with a tired old winning radio station. Mr. Gabbert may have been the last creative station owner in SF. He deserves a lot of credit for what he brought to the table in his decades of ownership.
New owners, way back then, probably didn't want to be associated with a tired old winning radio station. Mr. Gabbert may have been the last creative station owner in SF. He deserves a lot of credit for what he brought to the table in his decades of ownership.
"Anyone recall why K-101 was dropped in favor of Star? New owners, way back then, probably didn't want to be associated with a tired old winning radio station. Mr. Gabbert may have been the last creative station owner in SF. He deserves a lot of credit for what he brought to the table in his decades of ownership."
The station was called "K-101" for at least a decade after Gabbert sold it. I don't remember who those new owners were "way back when" either, but they turned it into a boring radio station. Clear Channel kept the K-101 branding for awhile too after they bought it in the late 90s, but ratings weren't getting any better, so I guess they decided they might shake things up with the Star branding.
I'm not a big Don Bleu fan, but was listening the morning after they became "Star." He was doing a bit where he was supposedly "auditioning" an image voice-over talent over the phone. The guy (who was a real puker) kept announcing it as "Star one-oh-one point three".
Then Don yelled at the guy; "There's no point!"/i]
I wondered at the time if Don was trying to be ironic.
The station was called "K-101" for at least a decade after Gabbert sold it. I don't remember who those new owners were "way back when" either, but they turned it into a boring radio station. Clear Channel kept the K-101 branding for awhile too after they bought it in the late 90s, but ratings weren't getting any better, so I guess they decided they might shake things up with the Star branding.
I'm not a big Don Bleu fan, but was listening the morning after they became "Star." He was doing a bit where he was supposedly "auditioning" an image voice-over talent over the phone. The guy (who was a real puker) kept announcing it as "Star one-oh-one point three".
Then Don yelled at the guy; "There's no point!"/i]
I wondered at the time if Don was trying to be ironic.
If I remember correctly, they changed to "Star" as an 80s station during that whole fad in 2000. After that short-lived attempt, they went back to a Hot AC/Adult Top 40, but kept the Star moniker. I don't remember exactly when they went 80s, but I believe it wasn't too long after Michael Martin became their PD in/around mid 2000.
It comes across as if the station has no direction or focus. Back when they tweaked to Star 101.3, All '80's All the time. Then they started the old, 'your upbeat at work station'. Then kept mixing both of those slogans. Trying to please everyone.
Then I thought they were on the right track when they dropped All '80's and went as "80's and More"
Then about a month later started their old, 'playing your upbeat music at work'. They sort of didn't mention the 80's and more station, they just sequed into their previous format when they were K-101.
So in retrospect, it looks like all they wanted was to lose the K-101 moniker and get the STAR brand on 101.3. Today they sound as if they are still K-101, but only calling themselves Star 101.3.
Then I thought they were on the right track when they dropped All '80's and went as "80's and More"
Then about a month later started their old, 'playing your upbeat music at work'. They sort of didn't mention the 80's and more station, they just sequed into their previous format when they were K-101.
So in retrospect, it looks like all they wanted was to lose the K-101 moniker and get the STAR brand on 101.3. Today they sound as if they are still K-101, but only calling themselves Star 101.3.
The name, K-101 had serious issues with perception in the market. Flopping back and forth between an A/C, soft A/C (anyone remember, "The Bay Area's Brightest music"?) and Hot A/C throughout the 90's, listeners associated them with oldies and soft A/C, ala KOIT and KFRC. When the station attempted the Hot A/C route in the late 90's during the boy band craze, ratings went nowhere and perception was the same. In the fall of 2000, management decided to blow up the station format and name to get rid of any of the stigma that K-101 had. The Star branding was perfect as many Hot A/C's were using it, and going all 80's would grab the attention of everyone. Most of the jocks were let go, and Gary Schoenwetter from KCNL was brought up from San Jose to run the ship. As you recall, CC was already doing an all 80's format on KCNL prior to KIOI's flip. Side note, once KIOI flipped 80's, KCNL flipped alternative. The all 80's format was never intended to stay forever, as the plan was to slowly add 90's and current tracks from the core artists. In January of 2002, Star 101-3 flipped to Hot A/C as it was 2 years prior. There's always a master plan, and usually it's a 2 year plan when it comes to radio and its changes. If it doesn't work, it's back to the drawing board. This implementation is usually handled this way, as research shows listeners don't notice formatical changes until 6 months after they've occurred. Even then, the masses are still not there yet. It usually takes a year or so for "everyone" to figure it out.
As for the billboards, "Find your happy place
", it's just clever billboarding which uses terminology and imaging that an average 34 year old female would "get". KYSR in L.A. uses billboards with band names and a blurb, "Rockaholics Apply". There was a lot of talk over a billboard in Orlando, FL for WJRR.
http://www.wesh.com/news/9023250/detail.html
Does this mean the station needs to use the slogan, "4 Boobs In The Morning"?
Or how about Lamont and Tonellli when they were on KSJO:
http://ateros.com/pregnantmen/sightings/ksjo.jpg
Should they have used, "Morning Sickness" in their slogans, on air?
Radio billboards should never regurgitate the station's slogan, unless it's a truly powerful statement.
As for the billboards, "Find your happy place
", it's just clever billboarding which uses terminology and imaging that an average 34 year old female would "get". KYSR in L.A. uses billboards with band names and a blurb, "Rockaholics Apply". There was a lot of talk over a billboard in Orlando, FL for WJRR.http://www.wesh.com/news/9023250/detail.html
Does this mean the station needs to use the slogan, "4 Boobs In The Morning"?
Or how about Lamont and Tonellli when they were on KSJO:
http://ateros.com/pregnantmen/sightings/ksjo.jpg
Should they have used, "Morning Sickness" in their slogans, on air?
Radio billboards should never regurgitate the station's slogan, unless it's a truly powerful statement.
tripton99 said:
He's gotten a lot of that credit, too. But there are other creative stations in the Bay Area. Perhaps you're overlooking a few of them:
KNGY Energy 92.7, plays dance music targeted at gay males and Asians -- who's ever tried that before?
KALW 91.7, the other NPR station in town, has loads of live 'n' local programming
KQED-FM 88.5, the most-listened to non-comm station in the U.S.
KGO 810, some of the most creative talk programming in the business. Who'da thought a daily legal advice program would work?
KPIG 1510, nobody listens locally, but they still have some of the most amazing music available on the radio
KPFA 94.1 -- diss them if you want, but who else carries anti-war speeches live, goes to parades and festivals, and speaks up for the Left?
KFJC, KUSF, KPOO -- all great local community stations serving their audiences well.
We have an embarrassment of riches in the Bay Area. James Gabbert didn't run the last innovative station in town, nor the first. It's just that the people who run the current crop of innovators aren't quite as hungry to put their names on their work.
SFStatic said:
When we ( I was the APD/MD at the time) flipped K101 to Star "80's and more", Michael Martin was acting PD. Gary came up from San Jose shortly after. Michael was a proponent of changing the station before hand. Too much baggage with K101, too many musical shifts and identities.
The station flipped to 80's as a preemptive move because KYCY-FM was believed to be flipping from Country to 80's soon.
Question I have...Where is KIOI's billing at now? I think it was somewhere in the low 20 range back in the dot-com days.
I was meaning to salute the man, not just the station. I am hard-pressed to think of a single individual who has guided one station to success to the degree did in his time.
Give Mickey Luckoff a lot of credit for the three decades of his leadership at KGO, but I guess the names of individuals who are single-handedly associated with a successful radio station elude me at the moment. Many of the station you list have, indeed, been some of the best in Bay Area radio history, but give me the name of one big fella at each that towered above all else at his station. Gabbert was a real hands-on leader and his PDs etc where just incidental to KPEN/K-101's success.
And what if you were to limit your list to owners, not just GMs or PDs?
Give Mickey Luckoff a lot of credit for the three decades of his leadership at KGO, but I guess the names of individuals who are single-handedly associated with a successful radio station elude me at the moment. Many of the station you list have, indeed, been some of the best in Bay Area radio history, but give me the name of one big fella at each that towered above all else at his station. Gabbert was a real hands-on leader and his PDs etc where just incidental to KPEN/K-101's success.
And what if you were to limit your list to owners, not just GMs or PDs?
J
JEREMIAH
Guest
DID SOMEBODY SAY JIM GABBERT?
Gabbert was unique...a passionate Broadaster. He came from money and made money with his creative stations, even KOFY TV 20.
With his saturday nite live dance party and his sunday nite movie show
from The Sleazy Arms hotel it was very creative TV. BTW he would only interrupt the movie only once every half hour. Unheard of!
My wife worked for him in the traffic dept at KOFY AM The Nifty 1050.
It was 50's & 60's oldies that Jim obviously loved. The play list was long too. Prior to my wife working there Jim offered me the morning gig there (he knew my work) but KGO-TV called me first to become the
5' Oclock Shadow on Channel 7. When I coudn't take the job Gabbert did mornings himself. He was pretty damn good. There is and there was no Broadcaster like him. I guess he couldn't turn down the incredible offers he got for the stations. It's too bad he didn't hold on to The Nifty 1050, though.
Jerry Gordon
KNUU Las Vegas
[email protected]
Gabbert was unique...a passionate Broadaster. He came from money and made money with his creative stations, even KOFY TV 20.
With his saturday nite live dance party and his sunday nite movie show
from The Sleazy Arms hotel it was very creative TV. BTW he would only interrupt the movie only once every half hour. Unheard of!
My wife worked for him in the traffic dept at KOFY AM The Nifty 1050.
It was 50's & 60's oldies that Jim obviously loved. The play list was long too. Prior to my wife working there Jim offered me the morning gig there (he knew my work) but KGO-TV called me first to become the
5' Oclock Shadow on Channel 7. When I coudn't take the job Gabbert did mornings himself. He was pretty damn good. There is and there was no Broadcaster like him. I guess he couldn't turn down the incredible offers he got for the stations. It's too bad he didn't hold on to The Nifty 1050, though.
Jerry Gordon
KNUU Las Vegas
[email protected]
Re: K101 change to 80's music.....
"The station flipped to 80's as a preemptive move because KYCY-FM was believed to be flipping from Country to 80's soon."
Hi Folks: Regarding the above quote, couldn't have KYCY/93 still changed their format to "all 80's"?
Mike
"The station flipped to 80's as a preemptive move because KYCY-FM was believed to be flipping from Country to 80's soon."
Hi Folks: Regarding the above quote, couldn't have KYCY/93 still changed their format to "all 80's"?
Mike
Sure they could have...But they didn't.
"Too much baggage with K101, too many musical shifts and identities."
The above quote explains why K101 was dropped in favor of Star. Boy Howdy, the name change made all the difference, in hind-sight.
In hind-sight, Star has never meant as much to the market as K101. The only smart move ever made by Star management was to keep Don Bleu. As odd as that may sound to his detractors on this board, DB's equity in morning radio makes the most positive statement from Star in two decades.
The above quote explains why K101 was dropped in favor of Star. Boy Howdy, the name change made all the difference, in hind-sight.
In hind-sight, Star has never meant as much to the market as K101. The only smart move ever made by Star management was to keep Don Bleu. As odd as that may sound to his detractors on this board, DB's equity in morning radio makes the most positive statement from Star in two decades.
sfpd1 said:
That's the dumbest thing I've ever heard. Why have an on-the-air slogan, then? If the billboard says something you NEVER say on the air, you're confusing people.
- Status