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star 101.3

are they thinking of adding some rhythmic songs? take their music test at star1013.com and see what i mean
 
Lately, as I have listened, it seems like they are positioning themselves for the people 'movin' FROM 99.7! A definate change in some of the music.
 
Clear Channel is running scared off this Movin station.
 
Way too early for anyone to be scared of Movin. K101 has been around longer and is much more solid than some station that just flipped.
 
If you could jump in a time machine in SF, you'd hear that absolutely EVERY time a new station came into the market, good ol' K101 would "tweak" to mimic that new station. It was uncanny to hear, because over time, you could set your clock to it!

I was a huge K101 fan for years, but as I learned about the industry & market, in time I found myself chuckling about this "strategy" of theirs.
 
Totally agree about their positionng. I also remember when Don Blue was at KYUU, he would always call K101, "Kay One-oh-Wimp!"
 
For those of us ancient enough to remember the James Gabbert era...that re-positioning wasn't true then. I think Gabbert was his own Music Director...or at least, he interfered a lot. It was an AOR station- not light rock exactly, but nothing that rocked too hard either. But odd, out of place songs would keep appearing like big sore thumbs. Into the late 70s, K101 would regularly play "Sugar Sugar," the 1969 bubblegum hit by the "Archies" (ha,ha -really a group of studio musicians that sang bubblegum under about a dozen different group names). Obviously, Gabbert just liked the song.

The station also had weird formatics - song sets ran right into commericals, then the DJs would back announce the songs AFTER the commercials. They also had a silly jingle package in which "K-101" was sung in the style of the song played - the country jingle, the girl-group jingle, etc. Like it's owner, K101 was eccentric, but fun to listen to. It went seriously downhill after he sold it in the early 80s to buy TV20 - well before Cheap Channel took over.
 
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