Am I imagining weird stuff or is Star 102.5 playing a lot more classic hits than they used to? I don't know, but I find myself listening to Star 102.5 a lot more in the day, when they don't give me Kim.
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Star 102.5
- Thread starter BUFFALOFLYGUY
- Start date
If so, it's the smartest thing they could do.
Are they sounding like a WKSE of yesterday?
With WTSS and WKSE being in the same hands, isn't it smart to get the kids to grow up to love the sister station?
Or respectfully, in this case, to get the kids of yesterday to switch from WKSE to WTSS, instead of listening to something else?
Are they sounding like a WKSE of yesterday?
With WTSS and WKSE being in the same hands, isn't it smart to get the kids to grow up to love the sister station?
Or respectfully, in this case, to get the kids of yesterday to switch from WKSE to WTSS, instead of listening to something else?
In a way, you are right sometimes. Yes the do sound somewhat like yesteryears of Kiss 98.5 with songs like "m-bop" (oh, I forget who does that "teenie queening" song, but it goes deeper then that. Last night, I turned on Star to hear "Best of My Love" by the Emotions. I just wonder.
It could be that Star isn't playing more Classic Hits as much as their PD, Brian Demay, is tweaking rotations. The Classic Hits that you're hearing may have been in active rotation for many months (if not years) but they're being bumped-up in rotation. Could be the day-parting of those songs has been altered. For example, "Best Of My Love" by The Emotions might be scheduled to play more frequently in middays (four times a week) and a few times (twice) a week in mornings, and once a week in afternoon drive. This type of shuffling happens in every format.
It may be that Star is preparing for the Spring book which begins April 3 by ratcheting up the rotation of certain well-testing songs heard on WJYE and Mix.
It could be that Star smells blood at Mix, which fired their midday guy and now has Bill Lacy doing an extended morning drive show from 6 to 11, followed by a woman from out of the market who's voice-tracking from 11-3 in what was their strongest daypart, followed by a PD who has a lot on his plate and is on the air from 3 to 7.
It might be that Star has no plans to concede upper demo Women (45-54) to WJYE or anybody else and intends to solidify and broaden its dominant at-work ratings with the strongest, daytime, live AC line-up in Western New York.
Could it also be your personal TSL has increased and you've just noticed these songs in rotation on Star?
It may be that Star is preparing for the Spring book which begins April 3 by ratcheting up the rotation of certain well-testing songs heard on WJYE and Mix.
It could be that Star smells blood at Mix, which fired their midday guy and now has Bill Lacy doing an extended morning drive show from 6 to 11, followed by a woman from out of the market who's voice-tracking from 11-3 in what was their strongest daypart, followed by a PD who has a lot on his plate and is on the air from 3 to 7.
It might be that Star has no plans to concede upper demo Women (45-54) to WJYE or anybody else and intends to solidify and broaden its dominant at-work ratings with the strongest, daytime, live AC line-up in Western New York.
Could it also be your personal TSL has increased and you've just noticed these songs in rotation on Star?
Surely everybody knows "Hanson" did that classic rendition of "MMM - BOP". Oh wait, not everybody has post adolescent offspring that no longer admit to ever even liking that display of fine "Disney like" production! I guess I'm lucky to have watched history in the making! They still fill air time with that one? THAT tunage will help TSL, revenue, and bringing the grown up teens back to Kiss 98.5 - Brilliant ???BUFFALOFLYGUY said:In a way, you are right sometimes. Yes the do sound somewhat like yesteryears of Kiss 98.5 with songs like "m-bop" (oh, I forget who does that "teenie queening" song, but it goes deeper then that. Last night, I turned on Star to hear "Best of My Love" by the Emotions. I just wonder.
J
JustPastBuffalo
Guest
Every song can't be Sweet Home Alabama, Pride In the Name of Love or Stairway to Heaven. MMMBop is just a twelve year old pop song by a boy band that tweens adored. One that was a huge hit. I've heard worse from Herman's Hermits and Flippin' Peter Noone has been riding that wave for 40+ years. Kids liked MMMBop and it wouldn't surprise anybody if their moms like it too. So let's see, that was about 12 years ago when little Debbie was 11 and Sandy, her mom was 32, which makes Sandy 44 these days... uhhh... right in the 35-54 Women demo. And little Debbie? She's 23 and doesn't mind hearing the song every once in a while because it makes her smile and say, "I had such a crush on those guys..." Does this scenario sound a little like CHR radio in say, the 60s and 70s, even the 80s. David Cassidy, The Archies, Huey Lewis and even, dare I suggest... Elvis, the Beatles and the Rolling Stones. It's all about the demographics. Even NPR gets that.
Actually, your right. I won't dispute the "logic" behind it. So, Debbie is 23, and like so many others, has a job (listening to one of those Listen At Work stations all day), maybe a boyfriend or husband (heaven forbid she should crank this tune up when they're around), and besides listening in her car (now equiped with satellite from the showroom)- she has little time to herself. Mom, at 44 - maybe not much different. That kinda changes the "logic". For whatever reason, the early decades you mention seem to hold better in the prime demos you mention than the newbies aging in. I think it's called loyalty and association. Times have changed. We "oldies" types had the chance to connect with the "tunes" (Cassidy OR Noone OR Elvis), but today, it doesn't seem to be a priority, or a need. Quite thought provoking. Are you a PD somewhere?JustPastBuffalo said:Every song can't be Sweet Home Alabama, Pride In the Name of Love or Stairway to Heaven. MMMBop is just a twelve year old pop song by a boy band that tweens adored. One that was a huge hit. I've heard worse from Herman's Hermits and Flippin' Peter Noone has been riding that wave for 40+ years. Kids liked MMMBop and it wouldn't surprise anybody if their moms like it too. So let's see, that was about 12 years ago when little Debbie was 11 and Sandy, her mom was 32, which makes Sandy 44 these days... uhhh... right in the 35-54 Women demo. And little Debbie? She's 23 and doesn't mind hearing the song every once in a while because it makes her smile and say, "I had such a crush on those guys..." Does this scenario sound a little like CHR radio in say, the 60s and 70s, even the 80s. David Cassidy, The Archies, Huey Lewis and even, dare I suggest... Elvis, the Beatles and the Rolling Stones. It's all about the demographics. Even NPR gets that.
N
NeedsMoreCowbell
Guest
After reading this thread, I checked out 102.5 for a bit this afternoon. Was hearing a few classic hits here and there, but nothing more than you'd expect an AC to play: mostly 80s tripe. Maybe it was a mirage?
I also heard traffic guy "Air Gordon" is leaving, I assume, the Entercom cluster. It sounded pretty final this afternoon, something like "pleasure to work with you." Anybody know what's up with that?
I also heard traffic guy "Air Gordon" is leaving, I assume, the Entercom cluster. It sounded pretty final this afternoon, something like "pleasure to work with you." Anybody know what's up with that?
80s tripe? Seems that's what 104 is peddling as of late, but the 80s today are what the 70s were ten years ago, so you'll hear 80s on every AC in the market. Jack is chock full of rock and pop 80s stuff, Star and plays 80s pop, Mix and WJYE too. Hell, even 97 Rock is trying to get youthful" with more rock-based 80s stuff. Love Zep, but how many times can a station play "Whole Lotta Love" each week? The song's great, but it's 40 years old. You have a point, though. Any perception of "Classic Hits" on Star could be a mirage. When I hear the term "Classic Hits," the Eagles, Fleetwood Mac and Temptations come to mind along with U2 from the 80s. To some extent, it's personal taste as much as it is formatic definition. "We Got the Beat" was a hit, but it's not a Classic Hit in my estimation. You nailed it with the phrase "80s tripe."
Bingo. The cycle is in motion. Face it, we're all getting older. The new "classics" are being redefined now. I agree, the Temps etc. are "classics" (by definition - weathers the test of time). Mirage is a simplified "perception is reality" - tell 'em it's a classic and it is ??? Now "tripe"? Not sure if your going with the food preparation that says "for human consumption it must be washed and meticulously cleaned", but I think that's in the same ballpark??!!
sidebar:
this is almost the same discussion 97 rock
went thru, nearly a quarter of a decade ago . . .
when they started to play(early)guns/roses some metallica and
aerosmith on the night-part of the broadcast...
Phasing out the "rolling stones" staple artists...because,
by definition, the "new" classic rock is ironically
what the artists themselves said they would never be,
first time around.
i always do the math, and drop a jaw:
1995- 28 years ago, means...HITs from 1967
today - minus 28 years ago/is, in part the 80s library.
Where did the time go ? 1995 didnt seem that long ago....
this is almost the same discussion 97 rock
went thru, nearly a quarter of a decade ago . . .
when they started to play(early)guns/roses some metallica and
aerosmith on the night-part of the broadcast...
Phasing out the "rolling stones" staple artists...because,
by definition, the "new" classic rock is ironically
what the artists themselves said they would never be,
first time around.
i always do the math, and drop a jaw:
1995- 28 years ago, means...HITs from 1967
today - minus 28 years ago/is, in part the 80s library.
Where did the time go ? 1995 didnt seem that long ago....
Interesting point R.B.O
The definition of a classic is also different today because yesterday, (when I was a teen) the 40's music didn't factor into rock and roll all that well.
Today, the 60's rock can still factor into a classic rock format just as easily as it did in the 80's.
It just means some classic rock stations now have to say "classic rock variety" instead of just saying "classic rock".
(something like that...)
The definition of a classic is also different today because yesterday, (when I was a teen) the 40's music didn't factor into rock and roll all that well.
Today, the 60's rock can still factor into a classic rock format just as easily as it did in the 80's.
It just means some classic rock stations now have to say "classic rock variety" instead of just saying "classic rock".
(something like that...)
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