What i realize is that Star 102.5 is personality less during the weekends like on sunday. That is highly unusal for a station in its format has that been the case for a while now
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Star 102.5
- Thread starter CassChopper96
- Start date
The part-timers at most stations have been on furlough since March. Most local broadcasters are working from home and voice-tracking "in near real-time." Costs are currently cut to the bone - or deeper.
And yet, lots of people listen anyway. Maybe those people have a different reason to listen than you?
They might hire more people once the current situation is over Rob Luccas and Sue o Neil is still there. I think Buffalo and Minneapolis are the two markets that do not have an Adult Contempary station
It’s not just corporate radio. Even the smaller operations and many of the non-profits are laying off and furloughing staff. I get that corporate radio is an easy target, but nobody else should get a pass either.
I will also say that I stream radio at work almost all day, and it’s usually Beasley, Entercom, Cumulus, and Saga that I have on. I listen to a couple of stations owned by small companies, but I find most independently owned stations either incredibly boring or flat unlistenable.
Then what do you call WMSX(96.1 the Breeze)in Buffalo? Or the Love 105 tri-cast in the Twin Cities? They both broadcast a soft AC format.
May I suggest WEQX/102.7 out of Manchester, VT? It's alternative rock, but with a much more diverse playlist than stations owned by larger companies.
2022, according to economists at Goldman Sachs. They know a thing or two because they've seen a thing or two. More cuts said to be on the way at Entercom and Cumulus. This storm isn't going to be over until a vaccine is developed and then only when people actually get it... and we know there are a lot of people who won't get it even then.
I am just saying that there are no “shows” anymore on this station other than a morning show with Rob and I would expect better from 110KW station that covers parts of 2 countries and 2 states. I get that sales are down but so are the reasons to listen at other times than morning. Contests and entertainment/real shows (other than just star music) have been removed. Sorry I grew up on radio in 70s & 80s and this ain’t it.
That's OK. The concept of "shows" died in the 70s. Today radio stations program formats.
People tune in for the format, and the programmer's goal is to have a hit playing whenever someone tunes in.
It ain't the 70s anymore, although many in Buffalo seem to think it is. "Be the 9th Caller Contests" aren't exactly compelling content. I don't know what "Shows" this format ever had unless you mean things like "Delilah". The regular format is so disposable that they pre-empt it for 2 months of Xmas Muzak every year...
Not so. Going All Christmas simply matches the mood of most regular listeners at that time of the year. It's not a format change... it is an adaptation for listener needs at that time of the year.
If you have ever interviewed a group of AC P1 listeners, you will find that they are very fond of their format as it gives them warmth, companionship, songs they can sing along with, good memories and the like.
Those listeners would find hip hop or most CHR or AOR or other rock formats to be "disposable" and unappealing. This is due to a factor that behavioral scientists call "taste".
In most cases, "shows" are devices to enhance memorability in diary markets. Unless they are really an audience magnet, specialty shows are not as useful in the PPM markets. They do, however, encourage appointment listening to some extent.
The diary requires program techniques that encourage remembrance. The PPM requires programming that encourages future appointments.
They CAN be in certain formats. Just not this one. The device they use is "Star 102 point 5." Over and over.
Welcome back my friends...to the show that never ends.
Many listeners may disagree with you. Flipping to Xmas Muzak on November 1 generates a lot of negative feedback. Many stations now stream the regular format to offer the audience a choice. Of course, the internet offers unlimited options - so some listeners move on never to return...
Negative feedback and positive ratings. Which matters most? What people say or what people do?
Many of the PPM markets see an increase as you say. STAR has not in recent years. The pandemic may change things this year...
They have, but it hasn't been represented in the diary.
I've never heard that supposed "disagreement".
Yes, there is differing opinion on when to start the Christmas music, but in general from week #1 the audience size increases with additional TSL and cume.
Running the regular format on a stream or on an HD channel is simply a promotion that enhances image. The streams don't produce revenue or marketable ratings.
The Phoenix station that did the first full-season Holiday music got immediate high ratings and no significant complaints. In fact, what Jerry Ryan, the manager, noted was that the post-Christmas listening in the Winter book was higher than previous Winter books, indicating that the Holiday format had brought some new listeners to the station, permanently.
Obviously, you are prejudiced and are bringing your distaste to the discussion. You call the music "Christmas Muzak" yet the seasonal format is quite well researched to play the songs that the AC core and other potential listeners most like.
To begin with, AC is a predominantly female format, so we have to look at how the format is incorporated into the lives of the listeners. Just as many don't understand or like the Hallmark channel Christmas movies, the focus of both Christmas radio and that TV service is on a particular lifestyle... and should be respected as even in highly ethnic markets like LA, the Christmas music station may cume as high as a third or more of all listeners (and even more in the target demo).
- Status