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Star 107.9 Aircheck from November 12, 1998

the marv said:
One thing we will all know about the 107.9 frequency is that it will probably be better known for is the replacement home for anything 97.1 drops. 1991 when 97.1 dropped elevator music for oldies they had it. In 2001 when 97.1 dropped for oldies for Hot AC they switched Star 107.9 to oldies. And of course in 2009 when 97.1 dropped Hot AC for a simulcast of 1460 am 107.9 became Mix 107.9. And this is under their current owner Saga. So it will make us ask ourselves if 97.1 goes back to playing music will 107.9 go sports?
Click to expand...

Interesting take on that (and I never thought about the parallels between the formats), but I think it would take a great investment, or the right things to fall in place before 107.9 would go to all-sports. Saga would probably look at any format that made sense, but I doubt 97.1 flipping would be the sole reason for a change. The question would be could they make more money doing the new format than the old.
 
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