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Star 94: 18-34 vs. 25-54

R

radiospasm

I'm curious if anyone can share some insight to how Star does in these two demos, comparitively. I'm not looking for exact #'s. I'm just curious as to how they do being a true POP station more than a chart-defined CHR. 12+ puts them ahead of Q and The Beat, but I've always wondered if they still do well in 18-34 like most CHR's, or are they more ofa 25-54 station?

Any legitimate insight (meaning someone who has actually seen #'s) would be much appreciated.

Thanks.
 
> I'm curious if anyone can share some insight to how Star
> does in these two demos, comparitively. I'm not looking for
> exact #'s. I'm just curious as to how they do being a true
> POP station more than a chart-defined CHR. 12+ puts them
> ahead of Q and The Beat, but I've always wondered if they
> still do well in 18-34 like most CHR's, or are they more ofa
> 25-54 station?
>
> Any legitimate insight (meaning someone who has actually
> seen #'s) would be much appreciated.
>
> Thanks.
>
Star over the past four books has ranked, 4,4,7 and 4 among 18 to 34 year olds.

The 25-54 rankings have been more volatile 9, 3, 6 and 7.

I don't have a full year's 18-49 female or 25-54 female. In the fall, Star ranked #3 among 25-54 and #2 among women 18-49. That strikes me as pretty typical.
 
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