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Star 94 Atlanta's Hit Music Station

MarkW said:
Star's poor ratings will catch up wtih them -- eventually. They probably still bill well (in terms of market ranking) for the time being.

The right move depends on Lincoln Financial's long-term strategy for the station. When the credit environment improves, it would not surprise me to see LF sell the station to someone such as CBS. If that's their intent, they will likely will let things ride for now.

If, on the other hand, LF gives a rat's ass about Star's long-term potential and plan on holding onto the station, they better act.

Star 94's ratings woes resemble 96Rock and 99X during the last several years of those stations' respective lives. They will be able to tread water for awhile, but not forever.
Click to expand...
Was Susquehanna Pfaltzgraff taking the role of the disinterested owner while the family was carving the company up for sale? Or did they keep the respective parts fresh until they found new homes?
 
Susquehanna Pfaltzgraff - the Appel family - told their employees months in advance that the stations and the plate works were for sale to the high bidder. Anybody who wanted to bail was free to do so. Those who stayed would be compensated for staying around. The principal (Louis Appel, in his 70s) personally spoke with every employee of the radio division before the sale. That comopany was a class act.
 
littlejohn said:
Susquehanna Pfaltzgraff - the Appel family - told their employees months in advance that the stations and the plate works were for sale to the high bidder. Anybody who wanted to bail was free to do so. Those who stayed would be compensated for staying around. The principal (Louis Appel, in his 70s) personally spoke with every employee of the radio division before the sale. That comopany was a class act.
Click to expand...
So you couldn't really blame S-P for the moldering of 99X, then? Other than sticking with a good thing too long, of course. Indeed, it seems like most of 99X's decline happened during the CMP days.
 
There are those who would argue that 99X began crashing/burning about 5 years before CMP even existed. Or jumped the shark the day Brian Phillips walked out the door. (That's my personal pick) No company in the world could have saved them. One of the rumors was they were going to be flipped to a Jack format but held off due to the pending sale.
 
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