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Star 94 Transitioning from James to Foxx?

R

RoddyFreeman

Early this summer, (Z100/New York's) Dave Foxx started doing some of Star 94's imaging, primarily the "thanks for making us Atlanta's #1 top-40 station" in response to Q100. Lately Foxx's work has been getting more and more air time while Brian James' imaging has been getting less. I'm wondering if Dan Bowen is making a complete transition to Foxx.

Brian James is one of the great radio voices of the past 15 years, but if Star feels it's time to refresh the station in that area, I agree with them. The Foxx stuff sounds good and fits in well.

I first heard Dave Foxx back in the late '70s when the WPGC/Washington jocks went on an ill-advised strike. Owner First Media brought in Dave Foxx from its sister station in Provo, UT to do middays under new PD Dan Mason, whom they brought up from Atlanta's Z93. Foxx had a smooth, very personable sound that was perfect for middays. Foxx got to know Scott Shannon when Shannon became PD after Mason left.

Dave Foxx was hired by Scott Shannon's Z100 in 1988 for voice work. On Foxx's early work, he sounded like, well, Dave Foxx. But as CHR imaging has evolved, Foxx has certainly kept up with the times.
 
grmf said:
Yeah, the average listener doesn't notice the voice guy.
Click to expand...

of course they do: just part of the preceived sound of the station.
 
Agreed- listeners may not know exactly was is different, but they will notice the change. Next to music, imaging is what they hear most- more than any single jock!
 
Keep telling yourself that. The average listener is not paying that much attention to the imaging that they notice the voice has changed. It sure doesn't affect their listening habits.
 
grmf said:
Keep telling yourself that. The average listener is not paying that much attention to the imaging that they notice the voice has changed. It sure doesn't affect their listening habits.
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X2

They DO NOT care. They are all commercials to them. Only radio people think imaging is cool.
 
grmf said:
Keep telling yourself that. The average listener is not paying that much attention to the imaging that they notice the voice has changed. It sure doesn't affect their listening habits.
Click to expand...


The PD's and consultants I've spoken to in recent years pay a tremendous amount of attention to having the right imaging voice and sound. If you're telling us they're wrong, what research are you basing that on?
 
The PD's and consultants I've spoken to in recent years pay a tremendous amount of attention to having the right imaging voice and sound. If you're telling us they're wrong, what research are you basing that on?
Click to expand...

My guess is, no research on their part. Just some venom spewed at Star 94. If Q100 were to change v-o guys, you'd hear about how great a move it was and how it would finally get Q to the top of the ratings heap.
 
People don't consciously notice the voiceover guy/gal.....but I'm sure it is noticed subconsciously.
There is much research showing that nuance changes can sometimes make hugh differences in perception. Human thought is complex and affected by many variables - This, I would think, is the reason consultants are so attentive to what seems to be trivial details.
A stations total "image" is the sum of all these variables. Change one and you've changed the signature/personality of the station.
 
RoddyFreeman said:
grmf said:
Keep telling yourself that. The average listener is not paying that much attention to the imaging that they notice the voice has changed. It sure doesn't affect their listening habits.
Click to expand...


The PD's and consultants I've spoken to in recent years pay a tremendous amount of attention to having the right imaging voice and sound. If you're telling us they're wrong, what research are you basing that on?
Click to expand...

They have to justify their jobs. Go ask listeners. I've done it, I know people who have too. They don't know or even care.
 
grmf said:
[Go ask listeners. I've done it, I know people who have too. They don't know or even care.
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so that's you in-depth research? you've asked "listeners"?
how many? thought so.
no one said listeners will bail on a station if the imaging voice changes...but...
they will notice. that's all.
 
And what research did PDs and consultants do? Don't worry GMs haven't realized that the consultant is just a buffer for you. Paying 2 people for one job.
 
taylorengineer said:
People don't consciously notice the voiceover guy/gal.....but I'm sure it is noticed subconsciously.
There is much research showing that nuance changes can sometimes make hugh differences in perception. Human thought is complex and affected by many variables - This, I would think, is the reason consultants are so attentive to what seems to be trivial details.
A stations total "image" is the sum of all these variables. Change one and you've changed the signature/personality of the station.
Click to expand...

See? Here we have wisdom from the trailer, brought to by Spam. Spam. It's mystery meat, but it's darned-right tasty!

Just kidding, Tom. I've always said that the higher ups need to pay more attention to the engineers, then their stations would be even better cash cows. But, as Momma always said: "If sense were so common, then we'd all have it."
 
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