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Star 94's New PD

R

RoddyFreeman

Tony Lorino, the new PD of Star 94, built Entercom's 99.7 The Point in Kansas City into one of the top Hot AC stations in the country.

As he joins Star 94, I'm wondering about a couple of things:

1. Tony, in addition to being PD, was the afternoon jock on 99.7 The Point. Will he be satisfied being an off-air PD at Star 94? Or will he want to do an air shift? Will we hear him on weekends and for fill-in? Chris Eagan, PD at B98.5, can be heard on weekends and sometimes fills in during the week, and sounds like he's having a great time.

2. What is the life expectancy of Star 94's Big 90's Weekend? When it first started several years ago, it picked up great ratings for a while and then fairly quickly showed signs of burnout. Star dropped it and in the past couple of years, brought it back occasionally, most recently for holiday weekends. Interim PD John Dimick saw relaunching it as a way to shake things up and help get a ratings boost a few months ago. It seemed to work, but how much longer before burnout sets in again?
 
Over the last three months, Star really rose to the occasion and sounded as good as it has in years, and the most recent ratings bore that out. I don't know Tony, but he has a great reputation, turned a perennial bottom-feeder frequency into a Kansas City powerhouse and is inheriting a talented team and great-sounding station in Atlanta. I feel pretty optimistic about the station's fortunes.

I assume the Big 90's are going to disappear or at least scale back to holiday weekends once Entercom gets moving. I'm actually mildly surprised they continued using "The 90's to Now" once they modified the music (which, by the way, has never sounded better in 15+ years of listening to the station), but maybe they just left it in place awaiting an inevitable change once new ownership/management arrived.
 
The Big '90s Weekend could be something special if Star 94 just puts a bit more effort into it. I noticed that they expanded their '90s playlist a bit when they started making it a weekly thing back in April, but I recently looked through my "Pop Annual" book and found about 200 more songs they don't play that would be perfect additions to it, especially since many of them are songs they used to play. And that's even omitting all the music that's too "heavy," too "gangsta," or too blatantly sexual. Besides, I've noticed B98.5, Magic 102.1 (Athens) and 103.7 Chuck FM (Athens) playing more '90s music than before, which illustrates that Star 94 was onto something. They've really been the only radio station that's given '90s music a special focus anyway. Most radio stations are either stuck in the '70s and '80s, or they're so contemporary that they don't play anything more than 10 years old. I'm missing my '90s music this weekend. :(
 
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