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Star 94's New Positioner

^Yeah, I was just kidding - I think that, in all, though, there are probably more Hot AC listeners that like rap than Hot AC listeners that like Justin Bieber

I think "Today's hit music, without all the kid's stuff" would work a lot better, and make more sense in 2013
 
Is Star's image still overly-feminine? I remember listening last year and their imaging seemed like they were trying everything possible NOT to get men to listen. I realize we're not part of your target, but hey...
 
Yes, this identifier was used in the early 1990s. From 1990 to 1991 they used the positioner, " ...and no Rap" quite frequently.

I agree with those who said it is the wrong way to position yourself. In branding, slogans should never lean negative as this one does.
 
The Star 94 positioner in 1991 was "No heavy metal, no rap...And the music only stops twice an hour."

Two "no"s in one positioner.
 
This is not a shot at any format, group, race, ethnic group or station. It is just my perception of a part of society's preconceived notions.

IMHO Star 94 can get away with this due to "female" aim of the station. "Rap" has gotten a bad reputation due to a few artist's being perceived as portraying females in not the most positive way years ago. Plus having a few songs with lots of profanity isn't what the boss wants wants hear at work. I know this is an overgeneralization but perception often overrides the truth.
 
secondchoice said:
IMHO Star 94 can get away with this due to "female" aim of the station. "Rap" has gotten a bad reputation due to a few artist's being perceived as portraying females in not the most positive way years ago.
Click to expand...

But none of those artists have hits right now - there's nothing even remotely sexist about Macklemore or Flo Rida

The tagline IMO is completely irrelevant to today's pop music scene
 
atlantaboy said:
secondchoice said:
IMHO Star 94 can get away with this due to "female" aim of the station. "Rap" has gotten a bad reputation due to a few artist's being perceived as portraying females in not the most positive way years ago.
Click to expand...

But none of those artists have hits right now - there's nothing even remotely sexist about Macklemore or Flo Rida

The tagline IMO is completely irrelevant to today's pop music scene
Click to expand...

Well, a lot of stations use that "completely irrelevant" positioner. So I'm guessing you know it hasn't been tested in focus groups, etc., correct?
 
RoddyFreeman said:
atlantaboy said:
secondchoice said:
IMHO Star 94 can get away with this due to "female" aim of the station. "Rap" has gotten a bad reputation due to a few artist's being perceived as portraying females in not the most positive way years ago.
Click to expand...

But none of those artists have hits right now - there's nothing even remotely sexist about Macklemore or Flo Rida

The tagline IMO is completely irrelevant to today's pop music scene
Click to expand...

Well, a lot of stations use that "completely irrelevant" positioner.
Click to expand...

Who else is using it?

EDIT:I googled it, and found 3 stations nationwide, 2 of which report to Mediabase

And here's the difference - WIAD/Washington and KZZO/Sacramento actually do play "Today's Hits Without The Rap" (i. e. Don't You Worry Child, Scream And Shout, Titanium, etc. but no rap), so for them it's actually true
 
carolinaradio said:
Is Star's image still overly-feminine? I remember listening last year and their imaging seemed like they were trying everything possible NOT to get men to listen. I realize we're not part of your target, but hey...
Click to expand...

Hot AC, in general, is "overly feminine", as with almost all non-rock or sports formats.
 
atlantaboy said:
secondchoice said:
IMHO Star 94 can get away with this due to "female" aim of the station. "Rap" has gotten a bad reputation due to a few artist's being perceived as portraying females in not the most positive way years ago.
Click to expand...

But none of those artists have hits right now - there's nothing even remotely sexist about Macklemore or Flo Rida
Click to expand...

I don't think Flo Rida's music is offensive, but "can you blow my whistle baby?"...I can where some people could be offended.
 
Try listening to the station ;) It's also the tag used on the iHeart app.
Their use of the slogan works, though, as it's rival WKQI is VERY rhythmic heavy and WDZH plays a decent amount of rap as well. And they've been using it for so long, that's what everyone refers to it as.
I'm not sure why Star has jumped on this bandwagon so late. Would have seemed more appropriate 2-3 years ago, but what do I know?
 
There were a number of adult CHRs that CBS signed on that touted no rap in their slogans.

I don't have a problems with stations that don't play rap, but just because a station leans adult doesn't necessarily mean rap shouldn't be played. I think most adults would have less of a problem with LMFAO or Black Eyed Peas than they would Lil Wayne or Eminem.
 
I think it's pretty ridiculous to be playing the album cut of "Hall Of Fame" without Will.I.Am - his "rap" doesn't sound any different than Danny's "rap" (from the Script), and it's sung, not even spoken

With all due respect to the station, this is where I think people are bordering on the line of racism
 
atlantaboy said:
I think it's pretty ridiculous to be playing the album cut of "Hall Of Fame" without Will.I.Am - his "rap" doesn't sound any different than Danny's "rap" (from the Script), and it's sung, not even spoken.

With all due respect to the station, this is where I think people are bordering on the line of racism.
Click to expand...

I was wondering that, too. I don't think that it's intentional racism (as I think that term is just used wayyyy too much)- BUT I'm sure Flo Rida's race is one of the deciding factors in whether or not it would be labeled as "rap." You're right...it isn't even rap.
 
atlantaboy said:
I think it's pretty ridiculous to be playing the album cut of "Hall Of Fame" without Will.I.Am - his "rap" doesn't sound any different than Danny's "rap" (from the Script), and it's sung, not even spoken

With all due respect to the station, this is where I think people are bordering on the line of racism
Click to expand...

I've been thinking the same thing for some time now, but never said anything. Most hit music has a Hip-Hop verse..lol at "rap".
 
Does Star play Ke$ha? I wonder how they would handle her music since half of it is rap.

Also, lets be cautious about playing the race card. Just because Star doesn't play rap doesn't automatically make them racist. Now, if they're ignoring non-rap black artists like Usher and Alicia Keys, then we have a problem.
 
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