> Well, I know its in vogue to discuss martinis and swing. I
> If you think hipsters sit around and knock down martinis
> in their tiki huts listening to Rod Stewart butcher
> songs that he can't possibly sing, or find Michael
> Buble cool, forget about it. Don't get me wrong, I
> hope they do well. Swing, blues, jazz, jump, standards
> is truly an art form. I just think real swing-jump
> music will find a better home on the Internet or
> Satellite. The non-edgy Starbucks approach is iffy
> at best with Arbitron and especially due to ad buyers
> ignoring 50+ listeners. Instead of swing I would
> identify Star as Modern Standards.
Maybe so, Magic... But I like it because it's markedly different from anything else on the radio. I've heard several Nat King Cole songs I never played in my days in the nostalgia format some 20 years ago; and I'm a big Nat fan. Rod Stewart singing standards is merely a novelty to my ears, and not my favorite artist to hear on this station.
I'm familiar with the PD's work in AM top 40 back in the day...He's done a few other formats, too...ALL with very good success. And I understand Mr. Trumper is a heckuva good guy to work for, and superb at selling. If any station can make a go of this, even on a rimshot, they will! It's fun to listen and watch what happens next.
One for the road? No thanks, I'm driving the 101...