• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

State of Non-Commercial Radio

B

billybarou

So... what's the consensus? How's non-comm radio doing these days?

I know I've heard the non-profits in general are not doing as well, financially, as they once were... but how does that specifically relate to non-commercial/non-profit radio?

I know a recent on-air fundraiser at a NCE station resulted in raising LESS THAN HALF of their budget! Then again, maybe their "budget" is padded with some unnecessities.

If most not for profit radio outlets are suffering... is it new & surprising or a typical run of the mill kind of cycle? (Some good seasons, some bad).
 
> So... what's the consensus? How's non-comm radio doing these
> days?

IIRC, WNYC-FM in New York (market number one) had a 4.8 Winter 2005 share.

Seems pretty good to me.<P ID="signature">______________
also known as tombetz.</P>
 
> > So... what's the consensus? How's non-comm radio doing
> these
> > days?
>
> IIRC, WNYC-FM in New York (market number one) had a 4.8
> Winter 2005 share.
>
> Seems pretty good to me.
>

I recently read a piece by Dan Kennedy that indicates about as many people listen to NPR as watch the big three TV network news shows.
 
ReName: *FINANCIAL* State of Non-Commercial Radio

I guess my main question was not necessarily how *popular* NCE stations are... but instead what's the *Financial State* of Non Commercial radio these days?

We all know that plenty of people listen but do not give or donate.

(One would hope that with higher numbers of listeners the number of donors would also increase...)

But, financially speaking, how are we doing as a whole?

Thanks,
BB
 
Listener contributions on average represent about eight percent of a public radio station's total income. A small amount also comes from government grants. The largest portion comes from corporate underwriting (i.e., advertising).


> So... what's the consensus? How's non-comm radio doing these
> days?
>
> I know I've heard the non-profits in general are not doing
> as well, financially, as they once were... but how does that
> specifically relate to non-commercial/non-profit radio?
>
> I know a recent on-air fundraiser at a NCE station resulted
> in raising LESS THAN HALF of their budget! Then again, maybe
> their "budget" is padded with some unnecessities.
>
> If most not for profit radio outlets are suffering... is it
> new & surprising or a typical run of the mill kind of cycle?
> (Some good seasons, some bad).
>
 
I guess it would depend on the size of the market. As someone already posted, the NPR station in New York City is doing quite well. I am not certain about Boston or the other big markets.

Here in Rochester, NY the NPR affiliate did lose audience from spring 2004 to spring 2005, but it appears to be holding its own during fundraising drives.

In 2004 a local billionaire gave the station $2 million dollars to complete a $9 million dollar capital campaign to convert to digital TV and build new, state-of-the-art radio studios.<P ID="signature">______________
"I won't be wronged, I won't be insulted and I won't be laid a hand on.
I don't do these things to other people and I expect the same from them".</P>
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom