faaradar said:
Actually, I believe it WAS working in the mid-90s.
Cumulus already owned WIXV and after signing the papers to purchase WZAT; they came into the studio and told my friend Tommy to put this in and play this. Then they offered him a gig on WIXV.
So I'm pretty sure that the format change was only to protect the heritage WIXV...plus they tried to successfully revive the heritage format on Z-102.
The rest is, as they say, history.
During my freshman year of high school, I attempted to do my four hours of state board of education-mandated community service at WZAT when it was modern rock. I helped Tripp West out during his shift - pulling commercials, music (said music was in jewel cases, not in a computer system). This was shortly after St. Patrick's Day 1996 (another jock came in right before I left and was talking to Tripp about someone on staff who started celebrating on the Z102 float a little early). The studio was at the end of the tiny shopping center across from the Big Kmart on Montgomery Crossroads. Midway through the shift, I went and grabbed dinner for us at the restaurant on the corner (that place is now Sushi Time Towa; its predecessor was a take-out Asian restaurant). I asked Tripp if he ever went on the air with food in his mouth. He said all the time previously, but the owners put a stop to it. I finished eating, turned around, and began pulling commercials. WZAT was coming out of a break and all of sudden I heard a garbled "Z102..." Tripp, on the mic with his mouth full of food, introduced the next song.
So yeah, that wasn't really community service but I enjoyed it and really loved WZAT back then. I used to tape Ron and Ron religiously (I even met Fez and Paul-O at an appearance.) The imaging, the playlist construction, the jocks (no voicetracking, at least to my knowledge), the shows....it all added up to a truly great alternative/modern rock station. I can still remember the night when Cumulus flipped WZAT to Top 40 in late 1997; I believe it made front page news in Savannah, and opinions were rather heated to say the least. I really don't know of any stations in the format today that are or can replicate what WZAT was back then. As Kurt Vonnegut said, "And so it goes". I just really wish that station hadn't.