The typical current waveshape of a lightning strike exhibits a very fast rise time to peak current flow. In fact, it is that characteristic that creates problems for electronics. Hence, even though the strike is DC, we must consider the high frequency effects in our analysis. Since the strike energy is a high frequency pulse, a low inductance path to ground becomes a critical factor. So we must not only be concerned with our DC resistance but the impedance.
If you already have the choke and spark gap on hand, I would say you're headed in the right direction. I have some sites with drain chokes and spark gaps, and some with only spark gaps. Even on those without static drain chokes, the properly spaced spark gaps seem to do the job. We've had little to no problem with lightning at all of our AM sites. As far as Kintronic goes, I second those opinions - Tom, James, and the whole crew are really a great bunch of people to do business with.
I'd also resolve the doubts you might have with the transmitter grounding. Even though copper's at an all-time high, it's still much cheaper than off-air time and transmitter repairs.
I haven't heard much about Control Concepts, but thanks for the information.