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Station ID: Mix 106.1 The Breeze WJBR
- Thread starter Gotgizmo
- Start date
The possibilities for failure are enormous.
Come on, this can’t be serious.
Come on, this can’t be serious.
smells like station suicide to me
Or juvenile trolling
No where close, everyone has their belt so tight on these thread, that some light humor was needed.
Humor tends to require something be funny.
I’ll put it out there: why do some on here *want* to see Rumba fail? Because they’re targeting a different audience than you? Because you want to laugh at iHeart? Because you’re simping for soft rock? Because you’re in denial of changing demos?
Just remember: 15th or so in target demo in its last PPM. Not a recipe for sustained success.
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Not Hits 106!
I've only ever seen one person beating that drum, though they're certainly known for using (requiring?) multiple handles, so your mileage may vary. Oh, and the answer to your question is racism.
Hey they play album tracks!
If theres one thing im about, its album tracks lol
We know that 106.1 won’t be Christmas music in 2023 since they flipped to Rumba and hasn’t flipped in 2022 so 101.1 will probably adjust due to this as they probably have in 2022.
The only thing the lack of Christmas competition could do to B101 (and really, could they be phoning it in any more than they already are?) is change the flip date. Otherwise, one should assume the Christmas season on B101 will sound quite a lot like it did last year. Their numbers could be a bit higher this year, since WJBR is relegated to an HD side-channel on a different frequency, which most people don't know about and almost certainly can't hear.
Using history as a guide, if they want that bump for both the December and Holiday books, they will flip on Thursday, November 9. This seems earlier than they tend to like though. Their most frequent flip date is the Thursday prior to Thanksgiving, so that would be November 16.
Wild cards that could change their thinking:
- There's currently no one in the market competing for their AC audience, so they could potentially flip earlier than usual.
- There's currently no one in the market who will be competing for their Christmas audience, so they could potentially hold off until the start of the Holiday book (Thursday, December 7), if they want to.
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Isn't the timing of the Christmas flip tied to the start of the holiday Nielsen book rather than what other stations may or may not be doing?
If there are other stations doing something that could strategically alter a station's plans, it would be malpractice to consider only the date in a Nielsen pamphlet.
And with Audacy controlling AC and hot AC, an in-market competitor is slightly less likely than my winning the People Magazine Sexiest Man Alive award.
They’re going to do whatever they’re thinking, likely even if WJBR was still here and not some imaginary thing on HD. The days and people who reacted to such things are way in the rear-view mirror.
They’re going to do whatever they’re thinking, likely even if WJBR was still here and not some imaginary thing on HD. The days and people who reacted to such things are way in the rear-view mirror.
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