I submitted your picture. Stay by the phone!
Sadly, this is probably pretty accurate. No one currently behind the scenes at B101 is doing anything nearly as surgical and strategic as what the old guard was doing.
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Station ID: Mix 106.1 The Breeze WJBR
- Thread starter Gotgizmo
- Start date
The laugh was at the picture comment just to be clear. š
But yeah, it aināt the Jerry Lee era, and so be it. On-the-fly holiday start times may be the least in a long list of things that arenāt even close to what they were.
But yeah, it aināt the Jerry Lee era, and so be it. On-the-fly holiday start times may be the least in a long list of things that arenāt even close to what they were.
It is funny to hear some people say that it's unnoticeable when a station gets "cookie-cuttered," and it's probably true that the general public doesn't notice. But there can be no real argument that B101 isn't at all what it once was. And does the general public notice over time? The ratings trajectory over the past ten or so years could certainly make a compelling case that they do.
I pretty much figure the music is mostly the music, and thatās not so much an issue in and of itself. But what else is there now? The morning male half puts in two extra hours and you have one other person before you put it on autopilot with Delilah. They have little to no personality presence. The social media is generic where once it was at least presented in the different hostsā style. There were always some perfunctory liner reads, but thatās become almost the entire presentation.
And things like their ābest Christmas everā annual contest went from their big call-in promotion that included lots of weekend prizes to a bland text-in contest, weekdays only and with fewer giveaways. And while I get streaming audiences would never have a shot on a call-in contestā¦itās just blah now.
I know Iāll get all kinds of hell for this, butā¦the move back to the B brand was a mistake, at least as executed. It was mostly a concession to āyou still call us this, so sure, itās back.ā Like or hate the More brand, it was fair to say the B was getting long in the tooth before, and now it just kind of stands out that itās got nothing behind it.
And things like their ābest Christmas everā annual contest went from their big call-in promotion that included lots of weekend prizes to a bland text-in contest, weekdays only and with fewer giveaways. And while I get streaming audiences would never have a shot on a call-in contestā¦itās just blah now.
I know Iāll get all kinds of hell for this, butā¦the move back to the B brand was a mistake, at least as executed. It was mostly a concession to āyou still call us this, so sure, itās back.ā Like or hate the More brand, it was fair to say the B was getting long in the tooth before, and now it just kind of stands out that itās got nothing behind it.
This reminds me of a story that ran many, many years ago (in the Inquirer, I think) after B101 flipped earlier than expected. (I kinda doubt print news is still interested in covering the annual Christmas flip of their local radio station.) IIRC, they had interviewed the jock who was on the air at the time. And IIRC, it was a Saturday morning. WJBR had unexpectedly made the switch and one of the WBEB muckety-mucks apparently called the studio and said, "It's go-time" (paraphrasing, natch). So, after the song that was playing, the jock opened the mic, sheepishly said "Merry Christmas!" and started playing the Christmas music. Even with the lack of fanfare and the unremarkableness of it all, I still kinda wish I had heard it.
The move away from B101 wasn't so great either. Weren't they initially trying to call it "More-FM at 101.1"? And actually making the jocks use that positioning on air? Sure, take a quick, snappy four-syllable name and turn it into a klunky AF nine-syllable name. Barely leaves time to mention title & artist. lol.
I'm wondering if the big guy at then-Entercom (Field, I guess?) just always wanted to be able to say "I own B101 in Philly" and understood that it would carry considerably less weight to ask, "Have you ever heard of a thing called More-FM?"
I recall hearing of that story. Quite the contrast to the highly produced changes in subsequent years.
It wasn't as easy as the Easy/EZ to B, and the "at" thing was a bit much. 101.1 More FM? Ok, one less syllable but it feels smoother to say it that way, I get there's a more common convention with the frequency after the brand but by no means universal. I think they had the right idea based on the voluminous data they were known for. Maybe just a little tweaking to the way it was presented. They did a decent enough awareness campaign through their Christmas programming. It was never going to be instantly accepted any more than B 101 was when it first hit the scene.
And if it was Field who wanted to name his new plaything (I'm being facetious), it's his stack of cash. Jerry Lee stuck to his guns on things that took a while--maybe in a parallel universe where he kept the station, that name would have continued in some fashion and been fine with the proper time. But the time came to sell for good reasons, can't blame him, and Entercom thought there was more value to the old name. Maybe they were absolutely correct, but looking at things today, that value isn't translating to the kind of dominance it once had. Oh well.
Is there a way for me to change the thread name? If so, I can change it.
Iām not advocating for Rumba to fail. Do I wish another station may come back that is similar to the breeze, yes! Rumba is holding its own and Iām guessing IHeart is making $ off the advertisements, compared to the breeze.
However, I am liking the WJBR stream right now. They always had a good mix of music. I can honestly say I can listen to pretty much anything and enjoy it. Iām not like the average radio listener. I guess because I was a wedding DJ in college. Oldies to Taylor swift. Iām content!
I hope I didnāt change this thread into a Taylor Swift thread. šThe PPM Schedule for Nov.-Dec.-Holiday 2023:
November 2023 - October 12 ā November 8
December 2023 - November 9 ā December 6
Holiday 2023 - December 7 ā January 3
I think it will be around Nov 9 or 10 considering that the Breeze won't be around. Otherwise, the music should be pretty much the same just like any other all-Christmas station.
Now it is Rumba 106.1 which means they won't be able to do Christmas music on 106.1 because the music is all-Spanish CHR now.
wibgradio99
Banned
and we all know the two ahole buddies who come out of their mouse holes to ridicule, slam and add no context to the original thread but nasty downgrading remarks.
Who would be mean to people on the threads?
- Status