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Station ID question

While scanning through the FM dial early this morning, it stopped on 102.5 Air 1 but the RDS display was ID-ing as 98.1 WKDD HD 2. I'm assuming the RDS display has no legal ramifications per the FCC as for displaying whatever the hell they want which is why you'll see ads scrolling across some station's RDS, such as "Freddy's oil change and colon blow service. Schedule now!" It just confused the heck out of me for a second or two as I had already scrolled by WKDD's 98.1 regular frequency and figured "Great! Another Impala problem." What say you?
 
102.5 is being used as a repeater for WKDD's HD-2, which is why you're seeing those calls.

For whats it's worth, 106.5 uses "LAKE-FM" as their call letters in their HD broadcast. I have never seen "WHLK-FM" appear anywhere in their RDS or HD broadcast.
 
In NCE/LPFM, stations should not be carrying promotional information directly over RDS or HD (Artist Experience, et. al.). I interpret that as a violation of Nature. If the message is carried through a visual radio solution (RadioDNS, AutoStage, Quu, etc.) and is delivered to the listener's receiver over IP, that is less of an issue. The visual radio material is only triggered by the station's PI code, which is then sent over the cellular network and the content (artwork) is sent back through the cellular network, therefore, no promotional material is delivered over a "broadcast service" in the broadcast bands.

 
I interpreted the original question as meaning the RDS for a commercial station, @Michi, but thank you for adding that (which I had presumed but did not address).

The workaround via cellular service is something I had not considered.
 


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