Station names and branding

[ShawtyBlack_ATL]

Additional thoughts...ran out of editing time:

I would have to give Radio One & Interactive One some credit for this--especially considering that years ago, a R-1 exec actually downplayed/dismissed the need for any of its stations to have a presence on the internet.

If they were really brave about it in the way I imagine doing it, though, they'd use 'Majic ATL' as their identifier instead of continually tying their identity to the radio frequency. Similarly, go ahead and stop calling 102.7 'Hot'. Call it 'Hip Hop Detroit'. There's more than one way to stay plugged in than Frequency Modulation.

Does Majic only 'exist' on terrestrial frequencies 107.5 or 97.5, or does it reach beyond that? That's all part of my thinking, ya'll. Don't just tweak things for 'Arbitrons', tweak them for ComScores too!


"This is Hip Hop Detroit, live on FM 102.7 and online at HipHopDetroit.com." Don't think this won't matter--when they finally get Wi-Fi to work well in cars, the localized presence and content is going to set a station apart from what one could put together in a Pandora account.

I listen to both HOT 107.9 and MAJIC 107.5/97.5. MAJIC does a lot of promoting there website on-air and so does HOT. HOT 107.9 really promotes the hell out of there Twitter page too. As of lately the Apps on BB, Droid and I-Phones have been a big push for Radio One Atlanta as well. Nate, I think now days most listeners are running to Twitter, Facebook and cell phone apps before checking for a stations website. Just my 2 pennies!

 

[Nate Wesley]

Nate, I think now days most listeners are running to Twitter, Facebook and cell phone apps before checking for a stations website.

No reason for said station's website NOT to be a hyper-local companion to those very portals you mentioned.