Hi Neil,
When Hugo came through, the station was WKQB (Q107) with a CHR format. I remember listening to them taking phone calls from throughout the Lowcountry as the storm passed. When the eye of Hugo came though, the station shut down and the staff was evacuated from the station due to safety concerns (at one point, the winds had knocked down either a tree or a light pole in the parking lot and narrowly missed hitting one of the staffers). The next day, the station returned to the air taking calls from residents as well as giving out necessary information. One interesting programming note: The station temporary ditched the format for Hard Rock while Hugo came ashore. I'd though about rolling tape, but was actually at that point frightened since the storm was originally projected to hit Columbia head on from the south, but at the last minute, changed course and hit to the east.
Anyway, Q107 was a good station, but was a casualty in the post-Hugo radio market. In early 1991, the station was forced to shut down because of financial difficulties and the 107.5 frequency simulcasted 100.5 (at that time, it was soft AC Sunny 100.5 WSUY) for a few weeks until the group that would put Bubba 107.5 WBUB on the air took control.
I'll let someone else fill in the gaps with Bubba's history. I remember them debuting with a Gold-based Country format and doing well in the first few years, but wasn't able to fully beat out WEZL in the long run. Also, I remember Bubba The Love Sponge had threatened the station with a lawsuit at one point over the "trademark infringement" of his on-air name.
Robyn