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Station swap in Nekoosa/Wausau

T

Tig1150

Two central Wisconsin radio stations will swap frequencies next week, giving a Nekoosa country music station reach into the Wausau area.

WYTE-FM (96.7) and WLJY-FM (106.5) will switch frequencies on Tuesday, this from the owner NRG Media in Cedar Rapids, Iowa. The stations will retain their formats.

WYTE-FM will be known as Country Favorites 106.5, and WLJY will become LITE 96.7.
 
The PD of WYTE has been wanting to move the format to a 100kw stick to better compete with WDEZ for a long time. I first thought that was their reason for buying 107.9
 
The PD of WYTE has been wanting to move the format to a 100kw stick to better compete with WDEZ for a long time. I first thought that was their reason for buying 107.9
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Tell that PD he's a stupid moron for doing this! I like WLJY 106.5 and can't get ANY 96.7 in on the radio here in Menomonee Falls, WI. Boy, if I was in charge, the whole world of radio would change back to the way it was in a hurry! Who cares about WDEZ! That's in Wausau, this is in Marshfield. Two different markets!
 
What? Whaat? Whaaat?

Two central Wisconsin radio stations will swap frequencies next week, giving a Nekoosa country music station reach into the Wausau area.
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WYTE or WLJY a Nekoosa station? WYTE COL = Whiting; WLJY COL = Marshfield. That's like saying WTMJ is an Oostburg station. Just because you can dial it in there… anyway…

Tell that PD he's a stupid moron for doing this! I like WLJY 106.5 and can't get ANY 96.7 in on the radio here in Menomonee Falls, WI. Boy, if I was in charge, the whole world of radio would change back to the way it was in a hurry! Who cares about WDEZ! That's in Wausau, this is in Marshfield. Two different markets!
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As for Marshfield and Wausau being in separate markets, Arbitron and all of Central Wisconsin would beg to differ. (See "Wausau-Stevens Point" under "Ratings" at http://www.radioandrecords.com)

Not a bad move overall. WYTE's PD is certainly not a moron, Menominee Falls is well outside either station's protected contours, and I'm pretty positive a lot of people care about WDEZ (more than, say, Menominee Falls) in Central Wisconsin.

And, if I've failed to sense any sarcasm intended above, my apologies.
 
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