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Station Tag Lines

Earl Pilkington

Earl Pilkington

I am trying to create a list of Radio Station tag lines.. such as "Feel Good Variety", etc - does anyone have any they can think of off the top of their heads?
Some of the ones I remember seem to all be very, very similar - I am hoping that internationally there will be more variety of words used.
Any thoughts?
 
WLS in the early 70's was "good time rock and roll".

We had lots of items like "color radio" on KFWB, KEWB, KDWB, WHK and others. Boss Radio on KHJ and some of the Drake consulted stations. Hot Hits on the Mike Joseph consulted ones. "Superstars" on the Abrams client FMs.

Many of the 60's and 70's Beautiful Music stations did adaptations of call letters, like ""Cable" for KABL in San Francisco and "Coast" for KOST in LA and plenty of calls with "EZ" in them that became "Easy 107" or the like. A review of station ads in Broadcasting at https://worldradiohistory.com/Broadcasting-Magazine.htm and in other trades like Sponsor and Television / Radio Age will show even more.

Internationally we find language issues, unless we restrict ourselves to slogans used in the US, Canada, the UK and Australia / NZ (other English speaking nations, such as South Africa, much of India, Jamaica, etc. did not have private commercial radio until relatively recently.
 
Did the Abrams-consulted stations use "Superstars" on air? I don't remember hearing it on KLPQ Little Rock when I was living down there in the late '70s.
 
CTListener said:
Did the Abrams-consulted stations use "Superstars" on air? I don't remember hearing it on KLPQ Little Rock when I was living down there in the late '70s.
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Good point. I don't know if they did, as I never listened to one of them as I did not check out rock stations in that era.
 
DavidEduardo said:
WLS in the early 70's was "good time rock and roll".

We had lots of items like "color radio" on KFWB, KEWB, KDWB, WHK and others. Boss Radio on KHJ and some of the Drake consulted stations. Hot Hits on the Mike Joseph consulted ones. "Superstars" on the Abrams client FMs.

Many of the 60's and 70's Beautiful Music stations did adaptations of call letters, like ""Cable" for KABL in San Francisco and "Coast" for KOST in LA and plenty of calls with "EZ" in them that became "Easy 107" or the like. A review of station ads in Broadcasting at https://worldradiohistory.com/Broadcasting-Magazine.htm and in other trades like Sponsor and Television / Radio Age will show even more.

Internationally we find language issues, unless we restrict ourselves to slogans used in the US, Canada, the UK and Australia / NZ (other English speaking nations, such as South Africa, much of India, Jamaica, etc. did not have private commercial radio until relatively recently.
Click to expand...
Brilliant as always - thanks David - will chase that up on your site.
 
Here are a few I recall (with some approximate dates) in no particular order:

"The lite at the end of the dial" — WLTW 106.7 FM ('80s)
"New York's soft rock" — WNSR 105.1 FM ('80s & '90s)
"Nothing but love songs" — WPIX 101.9 FM (late '70s–early '80s)
"Go-go radio" — WABC 770 AM ('60s)
"The most music" — WABC 770 AM ('60s–'70s)
"The best music" — WABC 770 AM ('70s)
"The most listened-to station in the nation" — WABC 770 AM (mid '70s)
"Your remarkable radio station" — WABC 770 AM (late '70s)
"The sound is WOR-FM" ('60s)
"We make you feel brand new on 'NEW" — WNEW 1130 AM ('70s?)
"Mojo radio" — WPLJ 95.5 FM ('91)
"The greatest hits of all time" — WCBS-FM 101.1 ('90s)
"More than just the headlines" — WCBS 880 AM ('80s and present)
"All news all the time" — WINS 1010 AM
"All you need to know" — KNX 1070 AM
"The classical station(s) of The New York Times" — WQXR 1560 AM & 96.3 FM
"Classics ahead of the curve" — WQXR 96.3 FM (late '90s)
"Not New York, not Philadelphia" — WKXW 101.5 FM
"The spirit of New England" — WBZ 1030 AM ('70s)
"The pulse of New England" — WTIC 1080 AM ('70s)
 
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Kemosabe said:
Here are a few I recall (with some approximate dates) in no particular order:

"The lite at the end of the dial" — WLTW 106.7 FM ('80s)
"New York's soft rock" — WNSR 105.1 FM ('80s & '90s)
"Nothing but love songs" — WPIX 101.9 FM (late '70s–early '80s)
"Go-go radio" — WABC 770 AM ('60s)
"The most music" — WABC 770 AM ('60s–'70s)
"The best music" — WABC 770 AM ('70s)
"The most listened-to station in the nation" — WABC 770 AM (mid '70s)
"Your remarkable radio station" — WABC 770 AM (late '70s)
"The sound is WOR-FM" ('60s)
"We make you feel brand new on 'NEW" — WNEW 1130 AM ('70s?)
"Mojo radio" — WPLJ 95.5 FM ('91)
"The greatest hits of all time" — WCBS-FM 101.1 ('90s)
"More than just the headlines" — WCBS 880 AM ('80s and present)
"All news all the time" — WINS 1010 AM
"All you need to know" — KNX 1070 AM
"The classical station(s) of The New York Times" — WQXR 1560 AM & 96.3 FM
"Classics ahead of the curve" — WQXR 96.3 FM (late '90s)
"Not New York, not Philadelphia" — WKXW 101.5 FM
"The spirit of New England" — WBZ 1030 AM ('70s)
"The pulse of New England" — WTIC 1080 AM ('70s)
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Thank you soooo much - they are all awesome to add to my list.
I can't believe that you know the stations too and era - incredible!
Thanks Kemosabe
 
The former WCFL had "Big Ten", "Super CFL "and my favorite "The Voice of Labor". I guess if you are owned by the AFL-CIO it is only fitting. I remember one time somebody (Barney Pip?) had the crying baby sound in the background. I only heard it once.

The old WMAK Nashville used "the All American"

The old WKDA AM Nashville used "The Good Guys" the all male staff would not be PC these days.

WQXI Atlanta use to used "the Quixie in Dixie" also most likely to be non PC now.
 
secondchoice said:
The former WCFL had "Big Ten", "Super CFL "and my favorite "The Voice of Labor". I guess if you are owned by the AFL-CIO it is only fitting. I remember one time somebody (Barney Pip?) had the crying baby sound in the background. I only heard it once.

The old WMAK Nashville used "the All American"

The old WKDA AM Nashville used "The Good Guys" the all male staff would not be PC these days.

WQXI Atlanta use to used "the Quixie in Dixie" also most likely to be non PC now.
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Thanks Second Chance - it's very interesting to see how station political leaning affects imaging like that of WCFL. Cheers and thanks for your input.
 
The Sound of the Majority, WIOD - Miami.
WKBW Buffalo, a Friendly Place
Tiger Radio, WQAM
Someplace Special WBT - Charlotte ( I believe KDKA Pittsburgh used it too.)
 
At WEBN Cincinnati in the 90's we were "The Lunatic Fringe"

Our studios were in Mount Adams - we called it "FROG'S MOUNTAIN" our logo was a frog.

We ran a little announcement: "If you can't say anything nice send us a resume"

"SOMEPLACE SPECIAL" was a image / promo package sold to many stations by TM - Tomorrow Media.
 
Kemosabe said:
Here are a few I recall (with some approximate dates) in no particular order:

"The lite at the end of the dial" — WLTW 106.7 FM ('80s)
"New York's soft rock" — WNSR 105.1 FM ('80s & '90s)
"Nothing but love songs" — WPIX 101.9 FM (late '70s–early '80s)
"Go-go radio" — WABC 770 AM ('60s)
"The most music" — WABC 770 AM ('60s–'70s)
"The best music" — WABC 770 AM ('70s)
"The most listened-to station in the nation" — WABC 770 AM (mid '70s)
"Your remarkable radio station" — WABC 770 AM (late '70s)
"The sound is WOR-FM" ('60s)
"We make you feel brand new on 'NEW" — WNEW 1130 AM ('70s?)
"Mojo radio" — WPLJ 95.5 FM ('91)
"The greatest hits of all time" — WCBS-FM 101.1 ('90s)
"More than just the headlines" — WCBS 880 AM ('80s and present)
"All news all the time" — WINS 1010 AM
"All you need to know" — KNX 1070 AM
"The classical station(s) of The New York Times" — WQXR 1560 AM & 96.3 FM
"Classics ahead of the curve" — WQXR 96.3 FM (late '90s)
"Not New York, not Philadelphia" — WKXW 101.5 FM
"The spirit of New England" — WBZ 1030 AM ('70s)
"The pulse of New England" — WTIC 1080 AM ('70s)
Click to expand...
WOR-FM also had "The Big Town Sound" in its mellow Drake era.
 
OLDRFGUY said:
At WEBN Cincinnati in the 90's we were "The Lunatic Fringe"

Our studios were in Mount Adams - we called it "FROG'S MOUNTAIN" our logo was a frog.

We ran a little announcement: "If you can't say anything nice send us a resume"

"SOMEPLACE SPECIAL" was a image / promo package sold to many stations by TM - Tomorrow Media.
Click to expand...
I worked at 98-9 The Bear, Fort Wayne in 1989-90, consulted by Randy Michaels and modeled loosely on WEBN, we had "The Lunatic Fringe of American FM" as one of our liners.
 
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