StationMonitor at Mediaguide.com WTF?

[johnnyd]

Our music director came to the meeting today with a huge printout of all our playlists for the last umpteen weeks. He's not the one who compiled it, it was Mediaguide.com's "StationMonitor,tm" that tracks IN REAL TIME tunes and programming for 2500 stations nationwide.

I may be coming to this party a little late or it's news to you lot too. We looked at the lists and it felt, well... a little creepy.

Who else knows/uses this service and why can they, as it says on the site, monitor programs "without the stations knowledge"?

JohnnyD

 

[cabradio]

Sounds like the same thing BDS and YES do...no biggie. It's been done for many many years. Songs are now encoded with digital footprints that allows such monitoring. Welcome to 1984...I mean 2005.<P ID="signature">______________



</P>

 

[rdalton]

> Sounds like the same thing BDS and YES do...no biggie. It's
> been done for many many years. Songs are now encoded with
> digital footprints that allows such monitoring. Welcome to
> 1984...I mean 2005.

I think Mediaguide actually is Yes.

To the original poster, as cabradio said, it's been done for years, Mediabase and BDS have been the big players in it.<P ID="signature">______________
http://www.RichardJDalton.com</P>

 

[johnnyd]

> > Sounds like the same thing BDS and YES do...no biggie.
> It's
> > been done for many many years. Songs are now encoded with
> > digital footprints that allows such monitoring. Welcome to
>
> > 1984...I mean 2005.
>
> I think Mediaguide actually is Yes.
>
> To the original poster, as cabradio said, it's been done for
> years, Mediabase and BDS have been the big players in it.
>


Thanks to you both for replying. I had a feeling I was indeed late to the party on this one.

Their services seem useful to some. I suppose if I dumped ten or so grand into making a demo, paying $29.95 a year to track it on 2500 stations would be worth it. Are they profitable?