> >
> OK...who do I bribe? Just because I HONESTLY do not know,
> what drives a radio station price to darn high? It can't be
> just the billing, can it?
>
It is billing and potential.
In Miami, with total market revenue of about $300 million each year, a share point is worth up to $5 million to an FM (higher rated stations take a disproportionat share of revenue). Since all the full FMs have over a 2.5, an FM is pretty much guaranteed $10 to $12.5 million billing, with the good ones doing around $20 million.
Stations in that range usually cash flow arouund 50% of billing. So at $20, BCF is around $10 million. Such a station is worth from $150 to $180 million. One billing $10 million and having BCF of $4.5 million would be worth $75 to $100 million based on billing... but often abuyer pays a premium to get into a market they really want... and Miami is one of those desirable markets.
AMs are pretty much worth whatever the owner can get. The good ones, which are very few (610, 710, maybe 790, 940, 1140) are owend by large groups. The rest pretty much suck.