Good discussion here regarding IBOC, from the visceral to the technical. I understand the one constant in radio is change, especially as it relates to technology and business. From my admittedly jaded and prejudiced perspective, IBOC is a waste of valuable resources, primarily money and time.
I've been an observer-chronicler by nature for most of my life. When FM was coming of age, there was a palpable sensation and understanding that FM was the future. If you worked on AM and FM, as I did, you knew that FM had advantages over AM (better sound quality, stereo and no static during thunderstorms.) Listeners were actively gravitating to FM, whether it was your parents who listened to WBNY-WJYE, WADV and WEZO, or you and your friends who listened to WYSL-FM/WPHD, WBLK and WGRQ or WCMF.
When AM stereo was in development, there was a feeling that one or two platforms actually had potential and if there was concensus amoung broadcasters AND had the FCC chosen a standrad as it did with FM stereo, AM stereo had potential. Time was of the essence and the longer it took to establish a standard, the less listeners would care about AM stereo. As it turned out, there was no decision by the FCC and the entire AM stereo issue splintered. Time, the enemy, won. AM broadcasters lost.
With IBOC, there is no palpable sensation. None. There's no "I gotta have it." Our parents are content with FM and AM as it is. Our kids are not clamoring for IBOC. They're listening to iPods and MP3 players or their cell phones' built in MP3 player. We, quite frankly, like FM, enjoy iPods and think Pandora is quite cool. And CDs are still in the mix as well, because we know how to select twenty songs and burn them onto CD.
IBOC, in my estimation, is DOA. A fraud. A sham. The engineers that have installed it have done so not at their own choosing, but because corporate has mandated it. IBOC only adds to their labors and distracts them from their mandated tasks: RF, audio maintenance and I-T.
Stations that choose to invest in IBOC are wasting valuable assets: Engineering time and company money. Given the state of slumping share prices, you'd think corporations and broadcasters would delegate resources toward improving and promoting the product that that's on their main channel, the channel that 98% of their listeners (consumers) choose.
Am I wrong or woefully prejudiced?