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Stations' Musical Sound

david

david

How can stations in the world's most competitive radio market choose signature musical beds that are so awful?

KABC - their current music and promo mix is absolutely dreadful. The beat-beat under the newscasts is small town’ish and distracting, the transitions to weather and traffic are abrupt. Compare to KGO in SFO and you see/hear the difference. KGO flows, the music transitions leading into the top of the hour legal ID, and then out of the network news are big market all the way. IMHO, KABC should revert back to an incarnation of the Talkradio music they used 20 years ago. Updated for the present, but similar in style and approach. The music beds that slowly increase in volume as the top of the hour approaches are a pleasant way to segue out of the talk and into the news, legal ID, and ads. Mr. KABC is the only show on the station that even attempts to deliver this style currently.

KTLK - Better than KABC, but not as good as KRLA (not that KRLA has got it so right either).

KNX - No musical signature at all today, which is just another one of the many missing ingredients that differentiates the lesser KNX of the present from the superior KNX during the George Nicholaw years.
 
Good point about KABC, David. Example during the syndicated Larry Elder Show, when they come out of a break, the music beds (over the network) are half over because of the long KABC promo each time. Overkill.
And WHY have a TV weather guy, Dallas Raines, do a scratchy-sounding weather report. ::) Sounds very amateurish. I don't think KFI has to worry at all about KABC 8).
 
I have to agree about KGO, but then they have been #1 for 28+ years. They
re-did their Signature Music in 2004. and before that in 1999. It's all custom written for them ONLY. Not an exsisting package resung with their call letters. Their promo stuff is top notch too. I love the stuff their production guy does for the host's, it's image stuff, and it's Very funny. BTW their promo's are all 30's. Nothing longer. The production music package is first rate
too. the Spots and Promo's all sound slick and big time. They are simply a great station.

KABC, KRLA and KNX should point their CC Radios north and take a lesson...
 
KABC: In my mp3 player is an example of the one positive thing Drew the Screw did while he was dismantling 'ABC....JAM's AmeriTalk Package. I think utilizing something like that, JAM's Attitude Control or TMC's Juggernaut would make a major difference. (I'd also dump that Talkradio with Passion tag, but that's another deal)

KTLK: I personally would get rid of the current voicer and go with someone like whoever is doing KOGO's voicers in SD. My way of thinking, they are looking to be a talk alternative, so they don't need a musical signiture.

KRLA: Salem will always be Salem.....what else can you say.

KNX: They still do have an updated signiture from he one they used for 20 years. And they should go back to it. Just hearing the singers warble "All you need to know......" will trigger thousands of "now THAT'S KNX!" responses.

Oh, and bring back George.
 
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