ssetta said:
Warm 101.3 - Rochester, NY (I checked their website, and it says they'll be going until January 4th! I've never heard a station playing Christmas music that late!)
Epiphany is January 6th. Maybe they're going for at least part of that "12 days of Christmas" thing. January 4th is the first Monday of the new year, and that is when everyone starts returning to work and school, so maybe that is a factor in that date. (One nice thing about being in broadcasting was that since I usually worked all through the holidays (save for my regular days off), I never really had to worry about getting back into the groove after a long layoff because I never took a long layoff. Still, it always annoyed me when I was still in school when radio announcers would "rub in" the fact that that particular day was when everyone had to go back to work or school!

) I don't think it would be all that unusual to continue playing Christmas music now, but I think that still playing it "wall-to-wall" would be a bit much for most people who have grown weary of it by now.