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Stations that did not subscribe to PPM

  • Thread starter radiosgreatest1
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radiosgreatest1

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How are stations reported that did not subscribe to the PPM?
 
radiosgreatest1 said:
How are stations reported that did not subscribe to the PPM?
Click to expand...

They are given encoders, free, and appear in the ratings reports. In fact, the PPM reports all include non-commercial stations, too. They are not reported as "other" but by calls, just like subscribers; only subscribers can use ratings for sales, though, and Arbitron is very diligent in enforcing this.

Non-subscribers have always appeared in the Arbitron ratings. Non-coms do not appear in dairy-based "books" but are accessable in the Arbitron software subscribers use.
 
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