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Stations That Pretend to be in Bigger Markets
- Thread starter ScottBurns
- Start date
Found two in the Flint area:
WRCL (93.7 Frankenmuth) targets Flint heavily, yet its 60dBU doesn't cover Flint. It can't upgrade or move any closer due to it being short-spaced to WBCT and CIDR. At least it's a full Class A station.
WOWE (98.9 Vassar) also targets Flint heavily, but it's even farther out than WRCL. To make matters worse, WOWE isn't even a full Class A (only 3kW @ 100m).
Found one in the Tri-Cities: WLUN (100.9 Pinconning), which tries to target the Tri-Cities area, but its 60dBU barely hits Midland and Bay City and doesn't come close to Saginaw.
WRCL (93.7 Frankenmuth) targets Flint heavily, yet its 60dBU doesn't cover Flint. It can't upgrade or move any closer due to it being short-spaced to WBCT and CIDR. At least it's a full Class A station.
WOWE (98.9 Vassar) also targets Flint heavily, but it's even farther out than WRCL. To make matters worse, WOWE isn't even a full Class A (only 3kW @ 100m).
Found one in the Tri-Cities: WLUN (100.9 Pinconning), which tries to target the Tri-Cities area, but its 60dBU barely hits Midland and Bay City and doesn't come close to Saginaw.
ftballfan said:
And yet Club 93-7 has done well in the Flint ratings despite its poor signal, due to offering music that isn't available on any other local station. And this despite the fact that WBCT obliterates their signal during tropo openings. Still, it's odd that a station playing hip-hop has stronger signal coverage over rural areas of the Thumb than in the market it claims to primarily serve.
WLUN comes in better in Bay City than that signal map would suggest. In fact, I've found it's listenable and clear to the east side of Mount Pleasant, where one would think Big Rapids' 100.9 would start to interfere.
When 102.9 WWWW Ann Arbor first switched from Active Rock (as WIQB) to Country back in 1999, their TOH ID read "Ann Arbor-Detroit." Even back then, 102.9 had a decent signal only into the far western and southwestern parts of the Detroit metro and didn't reach Detroit itself at all, due to Mount Clemens' 102.7 (then WDMK, now WPZR). Nowadays since 102.7 runs HD, it's even more difficult to receive 102.9 even in those western and southwestern extremes of the metro.
Up north, 100.7 FM in Oscoda has long tried to be an Alpena station despite having only fringe coverage in Alpena itself. They tried on two occasions to compete against local giants WATZ in Alpena and WKJC in Tawas City with country music, and on other occasions just simulcast with 107.7 WHSB and 99.9 WHAK-FM to fill in coverage gaps those stations had toward the south of Alpena. Their current format is classic rock, which at least is something no one else in the area is doing.
On the opposite side of the coin is 98.3 WMIM Luna Pier MI/Toledo OH. After years of superserving Monroe (their former city of license), the former WTWR "Tower 98-3" changed their city of license to Luna Pier and moved their tower south into Ohio, where they did a very rhythmic-leaning CHR format that took Clear Channel "Kiss FM" rival WVKS down a few pegs. Then Cumulus had to screw up a good thing and took Tower to the typical Cumulus vanilla adult-leaning flavor of CHR, and Kiss FM regained the ground it had lost in no time. Now 98.3 is a very bright AC/Hot AC hybrid as My 98-3 which has returned to targeting Monroe although it is now only a rimshot signal there. (The vanilla adult CHR is now on former Hot AC sister station WWWM Star 105, and doing just as poorly there.)
Up north, 100.7 FM in Oscoda has long tried to be an Alpena station despite having only fringe coverage in Alpena itself. They tried on two occasions to compete against local giants WATZ in Alpena and WKJC in Tawas City with country music, and on other occasions just simulcast with 107.7 WHSB and 99.9 WHAK-FM to fill in coverage gaps those stations had toward the south of Alpena. Their current format is classic rock, which at least is something no one else in the area is doing.
On the opposite side of the coin is 98.3 WMIM Luna Pier MI/Toledo OH. After years of superserving Monroe (their former city of license), the former WTWR "Tower 98-3" changed their city of license to Luna Pier and moved their tower south into Ohio, where they did a very rhythmic-leaning CHR format that took Clear Channel "Kiss FM" rival WVKS down a few pegs. Then Cumulus had to screw up a good thing and took Tower to the typical Cumulus vanilla adult-leaning flavor of CHR, and Kiss FM regained the ground it had lost in no time. Now 98.3 is a very bright AC/Hot AC hybrid as My 98-3 which has returned to targeting Monroe although it is now only a rimshot signal there. (The vanilla adult CHR is now on former Hot AC sister station WWWM Star 105, and doing just as poorly there.)
KDUK 104.7 Florence was never ment to be a costal station.
They had plans to be a Eugene station from the get-go.
They had plans to be a Eugene station from the get-go.
In recent auctions, four different allocations have been auctioned off in Michigan that could rimshot a larger market:
93.3 Onekama (C3, Traverse City rimshot)
95.9 Fife Lake (C2, Traverse City/Cadillac rimshot)
103.7 Hubbardston (A, Lansing rimshot)
103.9 Harrison (A, Mt. Pleasant/Houghton Lake rimshot)
93.3 Onekama (C3, Traverse City rimshot)
95.9 Fife Lake (C2, Traverse City/Cadillac rimshot)
103.7 Hubbardston (A, Lansing rimshot)
103.9 Harrison (A, Mt. Pleasant/Houghton Lake rimshot)
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