Stations that should flip

[TonySantiago]

Clear Channel just changed KIIS HD2 in Los Angeles to EDM.
So perhaps it is a possibility they will do this also in New York. Maybe that boring new music channel on WHTZ HD2, with its endlessly repeated interviews of pop bands, could be flipped to dance.

My longshot wish is for Club Phusion to appear on one of the Clear Channel HD outlets in New York. Either on WKTU-HD 3 or WHTZ-HD 3.

But yeah, I also know the 8 of us that have HD radios would be that audience as well. At least they're on smartphones via the iHeartRadio app.

 

[erwin33]

Clear Channel just changed KIIS HD2 in Los Angeles to EDM.
So perhaps it is a possibility they will do this also in New York. Maybe that boring new music channel on WHTZ HD2, with its endlessly repeated interviews of pop bands, could be flipped to dance.

Which channel is that on Iheartradio?

 

[Barry]

Clear Channel just changed KIIS HD2 in Los Angeles to EDM.
So perhaps it is a possibility they will do this also in New York. Maybe that boring new music channel on WHTZ HD2, with its endlessly repeated interviews of pop bands, could be flipped to dance.

Which channel is that on Iheartradio?

I believe that KIIS HD2 is rebroadcasting Club Phusion, from IHeartRadio. That is what their website leads to.

KIIS EDM Page (with link to Club Phusion): http://www.kiisfm.com/pages/edm411.html

 

[erwin33]

Clear Channel just changed KIIS HD2 in Los Angeles to EDM.
So perhaps it is a possibility they will do this also in New York. Maybe that boring new music channel on WHTZ HD2, with its endlessly repeated interviews of pop bands, could be flipped to dance.

Which channel is that on Iheartradio?

I believe that KIIS HD2 is rebroadcasting Club Phusion, from IHeartRadio. That is what their website leads to.

KIIS EDM Page (with link to Club Phusion): http://www.kiisfm.com/pages/edm411.html

Ok, thanks.

 

[chrocket87]

Sadly, Tony, the only way you'll ever get EDM anymore it seems is on a translator or Franken FM. The same goes for my favorite format (Alternative), they just don't seem to want those formats on a decent stick anymore.

 

[ProducerGuy]

"corporate" has already shoved off the audience under 35 to go get their musical fix via smartphones, digital media players and social media outlets such as Facebook and Twitter.

I'd say the opposite has happened. That demo has dragged "corporate" into those media. Kicking and screaming. Just look around here. There are still people who think that young people will listen to AM radio.

 

[Bongwater]

Dance Music rarely does well outside of a dance club.

I beg to differ.

Agreed. It seems to be EVERYWHERE but on the radio. The current issues of Rolling Stone and Spin already have articles on it, It's in everyone's faces. But where's radio? Oh yeah, playing One Direction and fun. ........

But radio itself is constantly playing "catch-up" to all other forms of media. The industry likes to think they're still the trendsetters. But by the time all their research is done and they've figured it out, whatever trend that's happening now will already be well into decline. If this is the way they're going to keep doing it, they may as well just give up trying to attract younger audiences (or at least those who aren't getting an allowance.) They really aren't listening anyway.

An HD2 channel is like saving a drowning man by giving him a glass of water. 99% of the general public don't have these things. And most of what's already on them is dreck as it is. It's a stillborn concept that had potential when it was introduced. But nobody took the initiative to REALLY make something of it when it was introduced and for that, it's getting harder to find HD radios themselves beyond cars and a handful of other models. It's just another junk gadget.

 

[Barry]

"An HD2 channel is like saving a drowning man by giving him a glass of water. 99% of the general public don't have these things. And most of what's already on them is dreck as it is. It's a stillborn concept that had potential when it was introduced. But nobody took the initiative to REALLY make something of it when it was introduced and for that, it's getting harder to find HD radios themselves beyond cars and a handful of other models. It's just another junk gadget".

Certainly HD radio is not popular. I've never heard anyone even mention it in conversation. Few stores sell HD radios.
But that does not mean the technology is bad. It can be hard to receive when the stations are only running it at 1% of the power of the analog signal. For most major FM's in this area, that is only about 60 watts. But the few that are running 4% have robust signals that hold up over a considerable portion of the Metro area. When the stations pay some attention to it, the audio can be excellent, with very good stereo.
Since there are few people listening, little is spent on programming. But in this area, HD radio offers decent country and alternative rock stations, rebroadcast from IHeart Radio on WLTW and WAXQ HD2's. WFUV uses it to continue their AAA format over the weekends, when the main channel is broadcasting specialty shows. The also have a locally produced and hosted alternative rock channel. WVIP offers the Music of Your Life format. WPLJ has an HD channel with the True Oldies broadcast. Is all of this, "dreck"? Does a lack of popularity make HD radio a "junk gadget? I think not. Even if most people don't use it, I am enjoying it.

 

[TonySantiago]

"corporate" has already shoved off the audience under 35 to go get their musical fix via smartphones, digital media players and social media outlets such as Facebook and Twitter.

I'd say the opposite has happened. That demo has dragged "corporate" into those media. Kicking and screaming. Just look around here. There are still people who think that young people will listen to AM radio.

You are right....it is a bit of both actually. I'm thinking in terms of the actual terrestrial radio medium, corporate forgot about those under 35 but when you consider the power of Facebook, Twitter, apps, etc. corporate has headed over there in a HUGE way trying to be "hip" with that crowd. And that social "power" is definitely on a fast pace, even with the Pitbull Walmart stunt where everyone is flooding "likes" on the Kodiak, Alaska Walmart FB page

Does that translate to an FM dance/EDM station in New York? No. But even corporate is sensing this power (Radio.com, iHeartRadio, etc.) and dance stations towards a core fanbase reside there already.

 

[TonySantiago]

Sadly, Tony, the only way you'll ever get EDM anymore it seems is on a translator or Franken FM. The same goes for my favorite format (Alternative), they just don't seem to want those formats on a decent stick anymore.

I get it through my smartphone . There are tons of stations out there that do cater to my needs. And I do have my show (of all new dance music/EDM) where I start out on a commercial slant and then pick it up to the more edgier sounds and have a DJ spin at the end (and they DO have creative integrity; I'm not a Vegas nightclub lol).

The reason why I push for dance/EDM on the FM dial is because I KNOW there is huge marketing potential with it. Now more than ever. But a lot of these execs still have their stereotypes about it (calling it "techno" for one) and those stereotypes build up the apprehensions of trying to sell this to an advertiser. That's why I "scream" as loud as I do on these boards because yeah, they will never admit it to my face (actually some have), but they ARE reading what I write.

Fine, respect my passion for this but at the same time lets get this music ON THE RADIO! Put people in it that KNOW and feel dance music because they are the best to sell it properly and will also give it the proper justice on tracks that couldn't necessarily work on CHR but for a dance station, it's perfect! The same could be said for all formats actually, alternative and country too!

Like I had said, I know this is an extreme longshot. I also know that if we DO get an EDM station on the FM dial, that will be the LAST one in New York City. Because as technology grows, more people will have abandoned FM musically for the streams in their car stereos. And that's when spoken word becomes the norm on the FM.

 

[TonySantiago]

Agreed. It seems to be EVERYWHERE but on the radio. The current issues of Rolling Stone and Spin already have articles on it, It's in everyone's faces. But where's radio? Oh yeah, playing One Direction and fun. ........

But radio itself is constantly playing "catch-up" to all other forms of media. The industry likes to think they're still the trendsetters. But by the time all their research is done and they've figured it out, whatever trend that's happening now will already be well into decline. If this is the way they're going to keep doing it, they may as well just give up trying to attract younger audiences (or at least those who aren't getting an allowance.) They really aren't listening anyway.

An HD2 channel is like saving a drowning man by giving him a glass of water. 99% of the general public don't have these things. And most of what's already on them is dreck as it is. It's a stillborn concept that had potential when it was introduced. But nobody took the initiative to REALLY make something of it when it was introduced and for that, it's getting harder to find HD radios themselves beyond cars and a handful of other models. It's just another junk gadget.

I applaud you! ;D

And you are right in regards to trends and being "late in the game". For what corporate considers dance (Pitbull, Chris Brown, Rihanna, Carly Rae Jepsen - yes I said it! lol) there are tracks that still use that "fist pump/dirty dutch" element in it (Chris Brown's "Turn Up The Music" is the best example of that). That sound is already "passe", with the exception of one or two Jersey clubs. Yet that's what corporate "sells" as dance. There is a LOT MORE out there that, yes, they are NOT listening to. And I'm not talking anything radically edgy either. Just tracks that, if given the chance, could work out very well for a station. And while the rim shot stations such as Party 105 and Drive FX are doing this, we still have nothing since we lost Party 87.7 in 2010!

My big fear now is that with the recent backlash going on in terms of DJ's getting booted off the decks in Las Vegas/Miami as well as arguments with EDM as a whole (core fans, newcomers, overpriced festivals, recent EDM DJ's, club DJ's that go back to vinyl) that while EDM is still on the rise, it's going to crash and burn QUICKER unless we all get a handle on this somehow.

 

[Morpheux]

Speaking of Party 105, it's great that they are also playing dubstep from the likes of Nero,Skrillex,Krewella(all whom are popular with the college crowd). Both Z100 and 923 shy away from dubstep in spite of playing other current dance tracks like Titanium- David Guetta and "Can't Stop Me Now-Afrojack.

 

[Bongwater]

Agreed. It seems to be EVERYWHERE but on the radio. The current issues of Rolling Stone and Spin already have articles on it, It's in everyone's faces. But where's radio? Oh yeah, playing One Direction and fun. ........

But radio itself is constantly playing "catch-up" to all other forms of media. The industry likes to think they're still the trendsetters. But by the time all their research is done and they've figured it out, whatever trend that's happening now will already be well into decline. If this is the way they're going to keep doing it, they may as well just give up trying to attract younger audiences (or at least those who aren't getting an allowance.) They really aren't listening anyway.

An HD2 channel is like saving a drowning man by giving him a glass of water. 99% of the general public don't have these things. And most of what's already on them is dreck as it is. It's a stillborn concept that had potential when it was introduced. But nobody took the initiative to REALLY make something of it when it was introduced and for that, it's getting harder to find HD radios themselves beyond cars and a handful of other models. It's just another junk gadget.

I applaud you! ;D

And you are right in regards to trends and being "late in the game". For what corporate considers dance (Pitbull, Chris Brown, Rihanna, Carly Rae Jepsen - yes I said it! lol) there are tracks that still use that "fist pump/dirty dutch" element in it (Chris Brown's "Turn Up The Music" is the best example of that). That sound is already "passe", with the exception of one or two Jersey clubs. Yet that's what corporate "sells" as dance. There is a LOT MORE out there that, yes, they are NOT listening to. And I'm not talking anything radically edgy either. Just tracks that, if given the chance, could work out very well for a station. And while the rim shot stations such as Party 105 and Drive FX are doing this, we still have nothing since we lost Party 87.7 in 2010!

My big fear now is that with the recent backlash going on in terms of DJ's getting booted off the decks in Las Vegas/Miami as well as arguments with EDM as a whole (core fans, newcomers, overpriced festivals, recent EDM DJ's, club DJ's that go back to vinyl) that while EDM is still on the rise, it's going to crash and burn QUICKER unless we all get a handle on this somehow.

It's going through the same growing pains grunge did in Seattle. I remember meeting Nirvana and Alice In Chains BEFORE they were stars and everything was down to earth. Then Soundgarden got signed and the momentum began to build and then Nirvana exploded and suddenly the fat was in the fire.

Then came the trendy Johnny-Come-Latelys who didn't have a clue about the original ethic, the big labels, merchandising. Money changes everything. So a crash is inevitable. But you can stall it by guiding people through it.

I remember how the raves were in the '90s. I've been to a few. Liked the music and communal spirit, but I hated the "e-tards".

Ecstacy is something these kids really don't need. None of the DJs use it and most of it is cut with meth. And that's what ruined it in the '90s. The new scene pretty much frowns on it and while that's a good thing, some people are still gullible enough. And there's still pushers.

My oldest daughter likes Skrillex. I like some of his stuff too, but I'm not really a hardcore EDM fan anymore (I'm 43.) She's too young to go to any shows on her own and I would really look and feel awkward chaperoning her to one of these clubs these days. It's been a long time.