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Stations trending more toward freelance imaging pros

D

Drummer

Freelance Imaging Pros:

As a freelance imaging director/producer, it seems to be a good financial move to farm out your imaging to an independent company. I've been an imaging director for many years and understand when a company prefers to have their imaging guy on the property for he creative process. But, at the same time, hiring eleminates a full time salary and benefits. Your thoughts are greatly appreciated. Thanks.

Mike Lindsey
[email protected]
http://www.imagingwhiz.com
 
I think the FT in-house guy is a pretty rare breed these days...OR, several stations within the same company use one imaging whiz they have in another building (who is prob also the prod director and tracking a station or two.)..OR, whoever is their imaging voice also has a producer or two THEY work with and offers the stations fully-produced content already. I would think that an imaging whiz, creative-type guy could have a steady stream of freelance work these days.
 
Depends on the market, budget and corporate attitude. I work for a cluster and do freelance for other stations. Depends on the staff. I worked for a cluster where I did seven of the eight stations. My present cluster I do commercial prod and image the AM (music branding. PD does the news and sports stuff). We have an in house Imaging Director for the FMs (top 75 mkt ) who rarely voices/produces spots. A rarity these days. Our corporate hasn't embraced outsourcing. I applaud that. Yet... my freelance business relies on those who outsource.

IMO the sole Imaging Director position outside the Top 20 is fading and morphing back to a Prod Director doing imaging and spots (like the 80s). I have buddies with CC Cleveland, all "imaging guys" who also do a heavy spot load simply due to budget cuts. Just ten years ago they'd only do imaging. I remember when contractually I only did imaging. No spots. Those days are over.
 
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