michael hagerty said:
TheRob said:
Profanity aside, I don't remember small-market anchors being that bad. I wonder if KFYR hires the first person willing to endure eight months of winter and $9/hour in salary.
Well, remember what happened seconds before. I don't know if he knew, but she certainly did, and I'll bet the director and producer were both screaming down the IFB (the earpiece both anchors wear so they can get cues and updates).
I took a look at the station's website. There's a surprising number of people (including the news director) who've been there a lot of years.
I really think the profanity was pre-recorded. The read before it didn't go that badly. But if it was take number 8 million and he was frustrated, it makes sense.
Aside from the swearing, the 90 second clip I saw showed a LOT wrong with the newscast, especially if many folks there have been there a while.
Here's just some of the ****-ups I caught:
1) The opening tease is BAD, to paraphrase: "Local group takes to the ice for the disabled; five dead in an avalanche." Talk about putting a downer on things.
2) The anchors have NO poise, whether or not they were rattled by what happened. They had no chemistry, and whose bright idea was it to have the guy give his bio at the top of the news? And why couldnt they speak in sentences? "I'm kinda used to, you know, being from the East Coast." Great, always tell your viewers you are a stranger in their town.
3) The first two stories (the only two I saw) were not written in broadcast style. And the order made no sense (local fatal accident followed by London Marathon).
4) The chyron for the first story said in small print almost everything the guy was reading. The London story made nonspecific references to Boston without a phrase giving the context.
Bad copy, bad leads, bad chyron work, bad teases, bad anchors. The News Director, IMHO, has a lot to answer for.