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STELLAAAAAAAAAAAAAAAA!!!

DToTheJ

DToTheJ

Actually, it's the Satellite Television Extension and Localism Act of 2010 - or STELA, for short - and after months of delays and extensions unrelated to the bill, Congress passed it this week. The bill, which will reauthorize a blanket license allowing satellite operators to send distant stations to subscribers unable to receive local network affiliates, awaits President Obama's signature.

Full story:
http://www.broadcastingcable.com/article/452568-Congress_Passes_STELA.php

Meanwhile, cable companies are forced to eliminate nearby network affiliates from lineups after local stations claim exclusivity (e.g. WLVI/Boston dropped from Providence cable carriers because they wish to be the only CW affiliate on the lineup). Why can't there be a bill like this for cable television?
 
DToTheJ said:
Meanwhile, cable companies are forced to eliminate nearby network affiliates from lineups after local stations claim exclusivity (e.g. WLVI/Boston dropped from Providence cable carriers because they wish to be the only CW affiliate on the lineup).
Click to expand...

Who are they?
 
It actually makes sense that cable has to provide the signals of the network affiliates in the markets they lie in.

Look at it like this, when a station chooses to affiliate with FOX or NBC or the CW, they are buying into an agreement which provides market exclusitivity.

Suppose you were to buy a McDonalds franchise or a Taco Bell franchise. How would you like it if you spend $50,000 to open that franchise and the next day someone else puts up another McDonalds or Taco Bell right next to your franchise?

You'd be mad. You spent thousands to get your business up and running and now someone is going to undercut you.

Same with TV.

If you live in the South Bend, IN DMA, then you should be watching those network affiliates not those out of Chicago. Why? Because ad time is based on that.

Now one might make a side argument that the DMAs are not accurate and that basing them on counties (except in two cases where the counties are divided), is wrong. OK that I can see. Perhaps the FCC should stop using Nielsen DMAs and make their own market areas.
 
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