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Stephanie Miller archives available at her site.

> they aren't commercial free..but thats ok....load up your
> Ipods! LOL

They have been commercial free since they started. The plan is to eventually load the ads back into the show and then charge $5 a month for the non-commercial version.

I personally think that's stupid, considering advertisers aren't going to pay for podcasts - they are the radio ads just carried along. Bandwidth costs increase to send them down the pipe to the overwhelming majority who are not going to pay for the service, and then someone else will simply subscribe to the commercial-free version and then post it all over the net through torrents or newsgroups, making it free anyway.

A better answer is to find a specific sponsor for the podcast version and perhaps run an ad for them between each hour's show. People won't simply fast forward through the ads (which they will do if left intact) and they'll still get something out of the deal.

Podcasts are a great way to introduce new listeners to your show and allow older ones to catch up, and those who've never heard it to sample it. It's not a revenue stream, as Real continues to find out over their dismal subscription numbers.
 
> > they aren't commercial free..but thats ok....load up your
> > Ipods! LOL
>
> They have been commercial free since they started. The plan
> is to eventually load the ads back into the show and then
> charge $5 a month for the non-commercial version.

missed that one dampier...i stand corrected....

I liked your point on the advertising partnership.....that might be a great idea. There are so many people on Air American place and the White Rose Society doing this task...maybe they should look at your idea there as well.....

With AAR having a Real Networks person in management, you would think that they would have great ideas on their hosts....but you mentioned that Real isn't doing well with subscription revenue so theres the irony.

Im glad however to see Steph archives available....i hate when i miss her show.<P ID="edit"><FONT class="small">Edited by doc9464 on 08/12/05 05:27 PM.</FONT></P>
 
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