F
fred flintstone
Guest
In a feature story in Sunday's Orange County Register, progressive talk show host Stephanie Miller is quoted as saying her program is going after non-progressive talk stations, adding her show has picked up stations in Tucson, AZ and Portland, OR.
http://www.ocregister.com/ocregister/entertainment/somethingmore/article_1184004.php
In Tucson, Stephanie is heard (on delay) on KJLL-AM (The Jolt) from 10 am to 12 pm in a hodge-podge talk format following Mancow and leading into "Dr." Laura. The station daytime line-up also includes O'Reilly.
No specific announcement yet on which Portland station will take Steph. Portland is the market where progressive talk gets its best numbers and is on the number two talker in the market (fueled by Thom Hartmann local KPOJ show in morning drive). On top of that, Portland supports four other talk stations: Number one talker KEX (with Rush and Dr. Laura). Number three KXL (O'Reilly, Lars Larson and Michael Savage). Number four: KPAM (with Clark Howard and Hannity). And unmeasured KUIK (with Imus and Neal Boortz). Local shows are significant presence on all Portland talk stations. Wherever Steph ends up in Portland, she will be going head to head against established progressive talker KPOJ.
Is it a mistake for Jones Radio to offer Steph to non-format stations? Probably. The track record for progressive talk shows mixed in with conservative talk does not provide much reason for optimism. AAR was right to push for progressive talk as a distinct format (instead of "let's put on one or two liberals for balance"). Jones is probably hoping Steph's show has enough entertainment value to pull this off and attract an audience beyond "the choir." There is no progressive talk in Tucson, but in Portland the choir and much of the congregation is probably already listening to KPOJ.
Stay tuned.
http://www.ocregister.com/ocregister/entertainment/somethingmore/article_1184004.php
In Tucson, Stephanie is heard (on delay) on KJLL-AM (The Jolt) from 10 am to 12 pm in a hodge-podge talk format following Mancow and leading into "Dr." Laura. The station daytime line-up also includes O'Reilly.
No specific announcement yet on which Portland station will take Steph. Portland is the market where progressive talk gets its best numbers and is on the number two talker in the market (fueled by Thom Hartmann local KPOJ show in morning drive). On top of that, Portland supports four other talk stations: Number one talker KEX (with Rush and Dr. Laura). Number three KXL (O'Reilly, Lars Larson and Michael Savage). Number four: KPAM (with Clark Howard and Hannity). And unmeasured KUIK (with Imus and Neal Boortz). Local shows are significant presence on all Portland talk stations. Wherever Steph ends up in Portland, she will be going head to head against established progressive talker KPOJ.
Is it a mistake for Jones Radio to offer Steph to non-format stations? Probably. The track record for progressive talk shows mixed in with conservative talk does not provide much reason for optimism. AAR was right to push for progressive talk as a distinct format (instead of "let's put on one or two liberals for balance"). Jones is probably hoping Steph's show has enough entertainment value to pull this off and attract an audience beyond "the choir." There is no progressive talk in Tucson, but in Portland the choir and much of the congregation is probably already listening to KPOJ.
Stay tuned.