Multiplatform media business development executive Stephen Gregory Barr has been named senior vice president of non-traditional revenue for CBS Stations.
He will be responsible for working with the sales teams at the group’s 27 local stations and spearhead the creation and execution of new business initiatives and the development of strategic cross-platform sales opportunities involving CBS-owned television stations, the group’s local news streaming channels, websites and other properties. He is assuming his new role as of today and reports directly to Julio Marenghi, president, sales, CBS Stations.
Barr is joining CBS Stations from Univision Communications, where he has been vice president, business development since 2021. His background also includes serving in revenue leadership roles for media brands that include Ebony, Jet, InStyle, OK!
