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stern is staying at SiriusXM

For now, same setup with 4 days - 6-10am (or later) but with flexibility (time off?!) built in for future. Not happy with early mornings but recognizes need for fresh morning shows for the listeners.

Stern show to be added to Sirius smart phone apps (previously unavailable). High on phone/WiFi future - could one day eliminate the need for actual satellites - way down the road, but should promote growth. Needs to get staff + Howard 100 News staffers contracts settled, plus Bubba The Love Sponge on the 2nd Howard channel. Keeping the 2-channel setup. Needs to settle On Demand TV (Howard TV) situation - announcement forthcoming.

Says content on satellite will eventually win out over internet companies (mentioned Apple & Pandora by name). Had 2 offers from terrestrial radio that were immediately turned down: "terrestrial (radio) is dead". Had a choice between Sirius & another company...felt there was unfinished business at Sirius & still had "eye of the tiger" & wanted to continue working. Proud of what he's built in 5 years at Sirius-looks to expand the product. Stern to do a round of promotional appearances.

Howard's GM at 92.3 K-Rock Tom Chiusano called in to offer congratulations.
 
Re: Stern is staying at Sirius

Makes sense for Stern, money and content-wise.

It's funny that in 2010, some stubborn commentators still don't 'get' satellite radio and call Stern irrelevant just because they don't hear him. That notion comes from the antiquated mindset that radio should somehow be "free." (Never mind that endless commercials surrounding dubious content don't constitute "free" and that most TV hasn't been "free" for decades. You get what you pay for.) Actually, when it comes to Stern's sphere of income and influence, the lowest common denominator passive "listeners" who sample terrestrial radio's pedestrian fare by default are irrelevant..... and unnecessary. And terrestrial radio's politics, with rogue FCC Commissioners like Michael Copps continually threatening to impact radio's content, makes the relative freedom of satellite important to Stern and his listeners.

Sirius is available online and could easily work up a Stern podcast for those who don't use satellite radios with recording capability. The possibilities are endless. But the appointment listening content is the key. With Stern, satellite has it. With the exception of NPR, some talk radio shows and brief traffic and weather updates, terrestrial radio doesn't.

If I were in corporate at a terrestrial company, I'd desperately be looking to foster the next group of potential Sterns. But it looks like everyone's dropped the ball there. And the clock keeps ticking.
 
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