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Stern: My Show Was "Hard To Sell" In Atlanta

DToTheJ

DToTheJ

Yesterday, Howard Stern had former CBS Radio executive Rob Burnett on his show to talk about life after Stern (i.e. the David Lee Roth era). Part of the conversation included a reference to how Stern's show couldn't sell in Atlanta. A listener transcribed the segment, but here is the portion that involves Atlanta:

HOWARD: ... This terrestrial radio thing was killing me with the censorship. I had felt alone. Many times they'd tell me they can't expand my radio stations, you're too outrageous, we can't put you on in Atlanta. I was fed up.

ROB BURNETT: When I heard you were down to only 27 radio stations, I said that's small...

HOWARD: I went to them and said, you have three radio stations in Atlanta. You're only billing 2 million dollars there. I can do better. They said, no you can't. It's too hard to sell you...
 
DToTheJ said:
Yesterday, Howard Stern had former CBS Radio executive Rob Burnett on his show to talk about life after Stern (i.e. the David Lee Roth era). Part of the conversation included a reference to how Stern's show couldn't sell in Atlanta. A listener transcribed the segment, but here is the portion that involves Atlanta:

HOWARD: ... This terrestrial radio thing was killing me with the censorship. I had felt alone. Many times they'd tell me they can't expand my radio stations, you're too outrageous, we can't put you on in Atlanta. I was fed up.

ROB BURNETT: When I heard you were down to only 27 radio stations, I said that's small...

HOWARD: I went to them and said, you have three radio stations in Atlanta. You're only billing 2 million dollars there. I can do better. They said, no you can't. It's too hard to sell you...
Click to expand...

Imagine Howard Stern on V-103 or WAOK... :D

Does anyone have a smoking gun on whether the Jesse Helms rumor was true or not?
 
How hard would it be to sell all the former New Yorkers living here on Howard Stern? It would be like buying a stock at an agreed upon price at a later date but if the stock price falls below what you said you would buy it at you don't have to pay for it at the agreed upon price.
 
jabba17 said:
DToTheJ said:
Yesterday, Howard Stern had former CBS Radio executive Rob Burnett on his show to talk about life after Stern (i.e. the David Lee Roth era). Part of the conversation included a reference to how Stern's show couldn't sell in Atlanta. A listener transcribed the segment, but here is the portion that involves Atlanta:

HOWARD: ... This terrestrial radio thing was killing me with the censorship. I had felt alone. Many times they'd tell me they can't expand my radio stations, you're too outrageous, we can't put you on in Atlanta. I was fed up.

ROB BURNETT: When I heard you were down to only 27 radio stations, I said that's small...

HOWARD: I went to them and said, you have three radio stations in Atlanta. You're only billing 2 million dollars there. I can do better. They said, no you can't. It's too hard to sell you...
Click to expand...

Imagine Howard Stern on V-103 or WAOK... :D

Does anyone have a smoking gun on whether the Jesse Helms rumor was true or not?
Click to expand...

Actually there are 3 radio stations owned by CBS here, WVEE, WAOK, and WZGC. He would have wind up on WZGC.
 
kilamanjero said:
jabba17 said:
DToTheJ said:
Yesterday, Howard Stern had former CBS Radio executive Rob Burnett on his show to talk about life after Stern (i.e. the David Lee Roth era). Part of the conversation included a reference to how Stern's show couldn't sell in Atlanta. A listener transcribed the segment, but here is the portion that involves Atlanta:

HOWARD: ... This terrestrial radio thing was killing me with the censorship. I had felt alone. Many times they'd tell me they can't expand my radio stations, you're too outrageous, we can't put you on in Atlanta. I was fed up.

ROB BURNETT: When I heard you were down to only 27 radio stations, I said that's small...

HOWARD: I went to them and said, you have three radio stations in Atlanta. You're only billing 2 million dollars there. I can do better. They said, no you can't. It's too hard to sell you...
Click to expand...

Imagine Howard Stern on V-103 or WAOK... :D

Does anyone have a smoking gun on whether the Jesse Helms rumor was true or not?
Click to expand...

Actually there are 3 radio stations owned by CBS here, WVEE, WAOK, and WZGC. He would have wind up on WZGC.
Click to expand...

Except everyone can imagine that. I think his point imagine on those two other stations.
 
Stern has long denied that he wants to return to terrestrial radio. But it's no secret that his celebrity power has dwindled somewhat since he moved to satellite radio. The last two years alone, he finished on Talkers' "Heavy Hundred" list in, what, 31st place? I guess Stern is satisfied with his rather esoteric status these days, so long as he keeps cashing those million-dollar checks from SiriusXM.
 
DToTheJ said:
I guess Stern is satisfied with his rather esoteric status these days, so long as he keeps cashing those million-dollar checks from SiriusXM.
Click to expand...

And as long as those checks clear the bank. ;)
 
DToTheJ said:
Stern has long denied that he wants to return to terrestrial radio. But it's no secret that his celebrity power has dwindled somewhat since he moved to satellite radio. The last two years alone, he finished on Talkers' "Heavy Hundred" list in, what, 31st place?
Click to expand...

Actually, I think the time might be about right for Sterns to return to terrestrial radio.

I believe with how things are evolving in radio at big companies like CBS and Clear Channel, you could soon see entire radio stations simulcast from LA or New York. Not just voice tracking, but the entire stations being simulcast.

For example Clear Channel takes 102.7 Kiss-FM in LA and brands itself simply as "Kiss-FM". They move their top talent from all their stations across the country to LA and create one Kiss-FM super station - and fire everyone else. Then they simulcast that station in every single market they own a top 40 station 24 hours a day. The only local content is the top of the hour ID and maybe a local news and weather news break. Most of the commercials become national spots, but they have a break for a few local spots the way local TV stations operate in prime time. So then the local staff might becomes a local ad sales rep and somebody to do news/weather. That could be it!

And these conglomerate companies set up one super stations for each radio format - "Channel X" for alternative, "Mix FM" for Hot AC - you get the picture. Not too dissimilar to what Clear Channel is currently doing on XM. There's really no alternative for these companies. There just isn't enough revenue in local radio to support having a large staff these days and that isn't likely to change. You KNOW it's coming!

The point being that Sterns might be the perfect morning talent for CBS's rock format. And he'd immediately be back on in a bunch of markets overnight. And his show would certainly draw national advertisers.
 
kal30005 said:
... Stern's might be the perfect morning talent for CBS's rock format. And he'd immediately be back on in a bunch of markets overnight. And his show would certainly draw national advertisers.
Click to expand...

... well, advertisers from everywhere except Atlanta, of course. ;D
 
Stern has money... doesn't need more... he was always driven to be the best in radio and now he's just not getting enough listeners to make that happen. His contract with Sirius is up at the end of the year... I say he returns!!! And personally, I would welcome it.
 
Stern is about as relevant anymore as the turd I flushed this morning. Why do we pine so much for him?

G
 
upstate29651 said:
Stern is about as relevant anymore as the turd I flushed this morning. Why do we pine so much for him?

G
Click to expand...

Which morning show is MORE relevant? Have you listened to his Sirius show? Still pretty compelling radio. He gets great guests and the Arty Lange saga has been sad but VERY relevant radio. Give me Stern or the Regular Guys locally and I'm listening to Stern.
 
Inside your radio said:
Which morning show is MORE relevant? ... Give me Stern or the Regular Guys locally and I'm listening to Stern.
Click to expand...

Unfair argument; everybody knows Atlanta's morning shows lack relevance. ;D
 
Actually, I think the time might be about right for Sterns to return to terrestrial radio.

I believe with how things are evolving in radio at big companies like CBS and Clear Channel, you could soon see entire radio stations simulcast from LA or New York. Not just voice tracking, but the entire stations being simulcast.

For example Clear Channel takes 102.7 Kiss-FM in LA and brands itself simply as "Kiss-FM". They move their top talent from all their stations across the country to LA and create one Kiss-FM super station - and fire everyone else. Then they simulcast that station in every single market they own a top 40 station 24 hours a day. The only local content is the top of the hour ID and maybe a local news and weather news break. Most of the commercials become national spots, but they have a break for a few local spots the way local TV stations operate in prime time. So then the local staff might becomes a local ad sales rep and somebody to do news/weather. That could be it!

And these conglomerate companies set up one super stations for each radio format - "Channel X" for alternative, "Mix FM" for Hot AC - you get the picture. Not too dissimilar to what Clear Channel is currently doing on XM. There's really no alternative for these companies. There just isn't enough revenue in local radio to support having a large staff these days and that isn't likely to change. You KNOW it's coming!

The point being that Sterns might be the perfect morning talent for CBS's rock format. And he'd immediately be back on in a bunch of markets overnight. And his show would certainly draw national advertisers.
Click to expand...

Thanx so much for the insightful info; just one question - who is Sterns?
:D
 
I thought I saw a Sirius commercial on CNBC last month that had a change theme and they showed Howard as the “new radio”. You would not advertise a show that is leaving. You could be opening up yourself to a Class action Lawsuit by all the subscribers that sign a year contract and 6 months later “Howard” is gone.
 
Totally agree that Howard is no longer as relevant as he once was. For me, it was when he went through the Divorce and started to date models and such. Before this I kinda could relate to him. He was married, had three kids (still a lot more money that I will ever have but I digress) got into arguments with the in-laws etc. It was fun. Then all content went to strippers and how he invented everything from the call-in prank to the theory of relativity.

But when you say that the Regular Guys are more relevant!?! Whiskey-Tango-Foxtrot?
 
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