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NEW YORK (Hollywood Reporter) - Viacom Inc.'s Infinity Broadcasting radio unit has picked five to six personalities to replace shock jock Howard Stern when he moves next year to Sirius Satellite Radio and is confident that the financial impact will be manageable, Infinity chairman and CEO Joel Hollander said Monday.
"It's not an earth-shaking experience, but there will be a little quake there," he said during an interview with Bill O'Reilly that was part of the first day of the second annual Advertising Week -- a weeklong event designed to inform and rally the Madison Avenue troops.
Given that Infinity brings in about $1 billion a year, but only 5% of that comes from Stern, the impact will not be dismal, Hollander said. Additionally, losing Stern will allow Infinity to go after blue-chip marketers that had avoided buying air time on the oft-bawdy show, he added.
Hollander declined to disclose the names of the Stern replacements, although "Loveline" co-host Adam Carolla has announced he will be replacing Stern in some West Coast markets, including Los Angeles.
Infinity has all talent under contract already and will see how they fare over a year to two-year period, Hollander said.
"As far as I know, no one in the industry has ever replaced 27 morning shows at once," Hollander said in hinting why final decisions on long-term plans might take some time even once the replacements hit the airwaves.
Suggesting that the successors for Stern soon will be unveiled, he said the search was more difficult than some, including industry veterans, had thought. "We went from Jon Stewart to Whoopi Goldberg and Geraldo Rivera -- a lot of people thought it would be easy," Hollander said.
Reuters/Hollywood Reporter <P ID="signature">______________
"Is all that we see or seem
But a dream within a dream?"
Edgar Allen Poe</P>
NEW YORK (Hollywood Reporter) - Viacom Inc.'s Infinity Broadcasting radio unit has picked five to six personalities to replace shock jock Howard Stern when he moves next year to Sirius Satellite Radio and is confident that the financial impact will be manageable, Infinity chairman and CEO Joel Hollander said Monday.
"It's not an earth-shaking experience, but there will be a little quake there," he said during an interview with Bill O'Reilly that was part of the first day of the second annual Advertising Week -- a weeklong event designed to inform and rally the Madison Avenue troops.
Given that Infinity brings in about $1 billion a year, but only 5% of that comes from Stern, the impact will not be dismal, Hollander said. Additionally, losing Stern will allow Infinity to go after blue-chip marketers that had avoided buying air time on the oft-bawdy show, he added.
Hollander declined to disclose the names of the Stern replacements, although "Loveline" co-host Adam Carolla has announced he will be replacing Stern in some West Coast markets, including Los Angeles.
Infinity has all talent under contract already and will see how they fare over a year to two-year period, Hollander said.
"As far as I know, no one in the industry has ever replaced 27 morning shows at once," Hollander said in hinting why final decisions on long-term plans might take some time even once the replacements hit the airwaves.
Suggesting that the successors for Stern soon will be unveiled, he said the search was more difficult than some, including industry veterans, had thought. "We went from Jon Stewart to Whoopi Goldberg and Geraldo Rivera -- a lot of people thought it would be easy," Hollander said.
Reuters/Hollywood Reporter <P ID="signature">______________
"Is all that we see or seem
But a dream within a dream?"
Edgar Allen Poe</P>