I find it pretty amazing that FINALLY, after three plus years of everybody bitching about how lame, bad, worthless, mundane,
unchanging, tired Atlanta radio is, you GUYS come on this board and start picking apart a radio station for women. How clueless
can it get? WE ain't the target audience.
Presumptuous to assume that everyone who comments is not part of the B98 demo. Not so!
1.) Women generally don't mind as much talk in the morning about nothing as men. Just like women don't prefer sports talk.
Don't generalize it shows your lack of intelligence. Women do like sports and not a lot of talk.
Morning shows, for the past decade, have been virtual format changes from the most every station vs. their midday and afternoon music!
Why is it any different suddenly that B starts a more talk morning show. And who is to say that S & V son't tone it down
for an AC older skewing format?
2.) Steve and Vicki have no talent? Rad, where's your proof of this? Again, some people seem to think they're decent. Like 'em
or not...they're probably overall one of the Top 20 most successful on-air talents out there. Take your personnal dislikes out of
the picture and be objective and you'll go a lot further in justifying your viewpoints. Do you prefer TRG or Bert?
Proof?...relax, it's an opinion and everyone has one. I've heard much better morning shows than S&V. I don't jump on the band wagon like everyone else seems to do.
I dunno, choice
is available for a reason. A ratings increase is exactly what kind of risk? This is the most logical radio move in the last two years
in Atlanta radio. Who else will offer AC music in the morning? This station will win in every aspect...and it will be swift and secure.
Additionally, the station has the chance to grow the audience by actually being a bit adventerous. Isn't lame and same the
very element everyone complains about???
Everyone? Not me, just the facts ma'am no complaints. Again, generalizing, not your best quality.
3.) As for a non-compete, sorry to tell you, is Steve actually on the commercials??? Vicki's contract was up. If a radio station
fires or let's go of an air personality, a lot of the issues are moot.
Not so my friend. Ask any personality that was let go or fired and tried to get another job in the same market. Your non compete still has to be honored unfortunately.You can challenge it of course but a lot of the issues are not moot.
Or other times, the person let go stays of the air and collects
the rest of the contractually obligated $$$. I actually think it hurts to have many months off overall. But, S & V could take a
year off and they'd still be popular. Not a lot of morning hosts have that pedigree.
4.) I do wonder how many McCoy's one station can have. I just wonder how long before there's room for on one Real McCoy on
the air. Could be a bit of fun radio marketing if they do it right.
The stations not being programmed to impress or win any of us posting on this board (from the views most express, I sense
very few 40 +/- females, wasting their time here.)
I understand that we all have the right to say our thoughts here, I just am surprised that so many would be so negative and
see this only from their narrow viewpoint as if the whole market was their demo. Look at it as a real programmer targeting
a specific group and trash it all you want. But, if you're not in that target, don't believe for a minute that this change is
not well thought out, smart and exactly what WILL work.
Again, you assume....and wrong I might add about who is on this board and being part of the demo. Not everyone is outside the demo and if you have a passion about radio that's why many post on this board. It's not being negative just because you disagree with someone elses opinion! Get over it, there's more than just one thought process. Don't be so blind, open your eyes.
And, FWIW, I won't be listening either, and I am glad I don't have to play or program that music, but I see this from a business
viewpoint as a huge step toward dominating the most desired audience. And, none of us, if we were reaping the financial
benefits from this station, would turn our noses up in the air to S&V, commercials or a top billing station just because
"we don't like them" or they station is a bunch boring overplayed music...would we??
As a listener, I could give a s**t about the financial aspect. As a programmer in radio for 20 plus years, I'll give you that, radio is and always has been a business. I live with it but I don't like it. It takes away from what real radio use to be and should be. Long gone are the days when programming actually focused on music quality, let on-air talent be personalities and not liner jocks and gave a damn about listener input. Doing music tests or using a research company out of the market to decide what to play and how to program a station is a huge disservice.
