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Steve Bryant On This Week's Radio Racket

(Posting this message because Kyle hasn't yet - and Lord knows if George is still having those computer problems...)

That's right, the former QVC personality - but some of you here probably know him from his work on WCOJ - and song parody extraordinaire is making the roadie and joining the crew live in the Sonicset Building this week. And he's also an author - his latest book "Selling The Way America Buys" is now available on Amazon.com. He uses some of his sales experience at QVC to illustrate valuable points in the book. Even if you're not pursuing a career in sales, it's a must read.

More info at RadioRacket.com. Live at 10 PM on Friday. Replays all weekend.

(Until then, why not listen to RadioA2Z on AM 930 The Cockroach - now playing: the I's! Yep, we've got more I's than the optometrist directory...)
 
Maybe Kyle prefers to post only when he has a real guest. It looks like he didn't get one this week, so they will fill the time with a "contributor." While the program's hosts have ranted about infomercials and brokered programming in the past , with an actual home shopping and infomercial pitchman on the show to talk about the topic, they will most likely avoid mentioning it.

At one point, FCC regs did not allow what we now call infomercials or home shopping programs. Now brokered programming, also including paid religion, has taken over much of AM radio, off hours on network TV affiliates (3, 6, 10, 17, 57) and almost all of the program schedules on the remaining OTA TV stations (44, 48, 51, 60, 61) - not to mention the amount of cable bandwidth devoted to to brokered programming. Maybe it's time to re-regulate radio and TV and get rid of all brokered programming. These programs and people behind them are sleazy and dishonest. The industry drives away its audience (and its future) in favor of quick and easy money.

The Radio Racket also likes regularly to ridicule a former TV disco host who now does brokered programs on two local stations because he pays to be on the radio. Amazon lists the publisher of the book Mr. Bryant will likely promote as "Simple, Effective, Literary Publishing," which appears to be a vanity press operation. If the Radio Racket hosts are so quick to take aim at somebody who buys time for his own radio radio show, will they comment on somebody paying to get his own book published? On top of that, it would be interesting to learn how pitching products of questionable value on TV qualifies somebody to give advice to commission sales people selling real products, to real people in the real.

Another topic that may not come up is the practice of hiring amateurs, rather than experienced radio people, for on-air jobs in radio - sometimes via "star search" type contests. A group of stations and program producers involved in progressive talk radio recently held such a contest to find a new host. Now a public radio organization is having one. What does this practice say about the industry? And is it ethical or honest for radio "professionals" to fudge their resumes and enter them?

It's sad when Radio Racket grabs defeat from the jaws of victory. It seems it takes a step toward getting better and then two steps back. The hosts have said they often don't have time for things like planning meetings and show prep. Maybe if they are unwilling or unable to invest the time to do the show right - to do a professional broadcast for broadcast professionals - maybe they should not do it all. I hope they decide to take the show seriously. When the show is good, it's very good. And we need a show like this - done well.

Full Disclosure: DToTheJ is also a Radio Racket contributor and his show is promoted on the program and on its website. I have worked with one of the principals but am, in his words, neither a friend or an enemy. Do svidanja
 
fredflintstone said:
Maybe Kyle prefers to post only when he has a real guest. It looks like he didn't get one this week, so they will fill the time with a "contributor." While the program's hosts have ranted about infomercials and brokered programming in the past , with an actual home shopping and infomercial pitchman on the show to talk about the topic, they will most likely avoid mentioning it.

For the diehard "Racketeers" that have neglected to check the website of late, I thought I'd give them a "heads up" here as well... Oh, that's another segment of his multi-faceted resume: infomercial host! I believe the one with Ron Popeil and his cousin Arnold is currently in rotation...

At one point, FCC regs did not allow what we now call infomercials or home shopping programs. Now brokered programming, also including paid religion, has taken over much of AM radio, off hours on network TV affiliates (3, 6, 10, 17, 57) and almost all of the program schedules on the remaining OTA TV stations (44, 48, 51, 60, 61) - not to mention the amount of cable bandwidth devoted to to brokered programming. Maybe it's time to re-regulate radio and TV and get rid of all brokered programming. These programs and people behind them are sleazy and dishonest. The industry drives away its audience (and its future) in favor of quick and easy money.

Steve devotes a portion of his book to a little of the history of infomercials as well...

It's sad when Radio Racket grabs defeat from the jaws of victory. It seems it takes a step toward getting better and then two steps back. The hosts have said they often don't have time for things like planning meetings and show prep. Maybe if they are unwilling or unable to invest the time to do the show right - to do a professional broadcast for broadcast professionals - maybe they should not do it all. I hope they decide to take the show seriously. When the show is good, it's very good. And we need a show like this - done well.

While I can only speak for what I have heard and not the people that put it together: My guess is that since the show seems to be doing well these days judging by their "hit counter", maybe they'll continue with this apparent free-form format with an "if it ain't broke, why fix it" attitude - but again, this is just my opinion, I cannot speak for them. And yes, when they have a radio guest on, they're on their game for the most part. (Now if that darn phone system can just agree with them...)

Full Disclosure: DToTheJ is also a Radio Racket contributor and his show is promoted on the program and on its website. I have worked with one of the principals but am, in his words, neither a friend or an enemy. Do svidanja

I concur that I am indeed the "Diamonded One". ;)
 
While I can only speak for what I have heard and not the people that put it together: My guess is that since the show seems to be doing well these days judging by their "hit counter", maybe they'll continue with this apparent free-form format with an "if it ain't broke, why fix it" attitude - but again, this is just my opinion, I cannot speak for them. And yes, when they have a radio guest on, they're on their game for the most part. (Now if that darn phone system can just agree with them...)

I'm never sure whether those comments about the "hit counter" are serious or RJ parody.

"If it ain't broke, don't fix it:" Ah, yes. The philosophy of American business most responsible for Japan, Inc taking over so many industries. If the FCC let foreigners have broadcast licenses, they'd have probably taken over broadcasting too - not just manufacture of the equipment used to produce, record, transmit and receive programming.
See: Wikipedia - Kaizen
 
First off, we are very excited that Steve is finally 'back home' in Philadelphia (even if it's only for the better part of two days) and that he's going to be in-studio with us tonight.

Maybe Kyle prefers to post only when he has a real guest.
And is it ethical or honest for radio "professionals" to fudge their resumes and enter them?

Aren't the statements above contradictory Fred? You're only calling Steve a radio professional when it's convenient for you.

Steve was well within the rules to enter the contest you allude to. The rules stated that anyone was eligible if they've made less than 5-percent of their lifetime income in the radio biz. Steve has made a lot of money in TV, not radio.

The Radio Racket also likes regularly to ridicule a former TV disco host who now does brokered programs on two local stations because he pays to be on the radio. Amazon lists the publisher of the book Mr. Bryant will likely promote as "Simple, Effective, Literary Publishing," which appears to be a vanity press operation. If the Radio Racket hosts are so quick to take aim at somebody who buys time for his own radio radio show, will they comment on somebody paying to get his own book published? On top of that, it would be interesting to learn how pitching products of questionable value on TV qualifies somebody to give advice to commission sales people selling real products, to real people in the real.

You can bet your bippy we're going to talk about this tonight. There's a big difference Fred, and you should know that. Steve has had numerous books published in the past. Yes, he self-published this book. It is doing very well and he is currently talking to numerous publishers who want to pick it up.
If you need help determining the legitimacy between Steve and a certain Brokered Disco Host, I'm not sure what to say.

I'm not sure what your problem with Steve is or why you attack him on these forums. Have you ever even met the guy, or dealt with him in any way?

It's sad when Radio Racket grabs defeat from the jaws of victory. It seems it takes a step toward getting better and then two steps back. The hosts have said they often don't have time for things like planning meetings and show prep. Maybe if they are unwilling or unable to invest the time to do the show right - to do a professional broadcast for broadcast professionals - maybe they should not do it all. I hope they decide to take the show seriously. When the show is good, it's very good. And we need a show like this - done well.

There have been a few weeks when we haven't been able to meet for a lengthy discussion before show time. We all work and 2 of us have babies. Sometime it happens. Last week was one of those weeks, and it was one of the best shows we've done. We're the first ones to admit when we we're "not on our game", but they are happening with less frequency these days. How are we not taking the show seriously? George and I work on things all the time for it. It looks like we're going to have 2 guests on next week's show that are going to create quite a buzz, I think.
I appreciate all of your comments in regards to our show, but sometimes I think you're a little heavy with the back-handed compliments.
 
Hi, Kyle...

As a regular contributor to show, Steve Bryant is not the same as a "real guest." Nothing wrong with having an expanded bit with a contributor, but it's not the same as having a guest.

The rules were 15 per cent in any year. Steve Bryant is clearly a clever and talented individual. He should be on the air some place. He should not have to stoop to entering an amateur contest under false pretenses, in a format of which he appears to disapprove, to do it. He can sell (the whole basis of his book). He has contacts in the business. He has a track record. Why try to sneak in through the back door?

Sorry, I don't see any essential difference between self-publishing a book and self-producing a radio show. I don't have a problem with either. I merely point out that different standards appear to be applied for Steve and RJ.

I find infomercials and shopping channels to be more than slightly disreputable. Steve Bryant may be the nicest guy in the world but I can't say I have a lot of respect for how he's chosen to earn a living. Again, given some comments I've heard on the show about infomercials, in general, and how they've eaten up what once were great stations and driven out real radio programming, it sounds like an exception is being made here for a friend. Do you guys approve of brokered programming or not (regardless of who is involved or whether you know them)?

I know you guys do have demands on your time, and sometimes the show suffers for it. I'm sorry if that seems like a back-handed statement. I am not saying you should neglect your day jobs and your families. But sometimes you seem resigned to having the show represent other than your best work and to use your other commitments to justify that. My intent is to urge you guys look for and find some way to have the show consistently be something you can be proud of.

Being the conscience of the radio board is a tough job but somebody has to do it.
 
fredflintstone said:
I find infomercials and shopping channels to be more than slightly disreputable. Steve Bryant may be the nicest guy in the world but I can't say I have a lot of respect for how he's chosen to earn a living. Again, given some comments I've heard on the show about infomercials, in general, and how they've eaten up what once were great stations and driven out real radio programming, it sounds like an exception is being made here for a friend. Do you guys approve of brokered programming or not (regardless of who is involved or whether you know them)?

I know you guys do have demands on your time, and sometimes the show suffers for it. I'm sorry if that seems like a back-handed statement. I am not saying you should neglect your day jobs and your families. But sometimes you seem resigned to having the show represent other than your best work and to use your other commitments to justify that. My intent is to urge you guys look for and find some way to have the show consistently be something you can be proud of.

On the contrary - everybody knows in life there are priorities. With that said, I think all the things that hinder them from spending more time on the show (family life, Kyle's regular job, etc.) actually makes the show stronger in a way, making them determined to deliver a great product in less time than what is usually spent prepping the average show... By the way, I do purchase advertising time on the show for RadioA2Z - are you gonna lump me in with RJ too? ;D
 
A few things...

"A real guest" I suppose mean whatever anyone wants it to mean. Anybody specifically invited to appear with us on the show, to me, is "a real guest". Some are of more interest to particular people than others, which as Mike From Delaware would say is why Baskin-Robbins has the 31 flavors...

Maybe Kyle prefers to post only when he has a real guest. It looks like he didn't get one this week, so they will fill the time with a "contributor."

It's not at all like that. There was originally to have been no scheduled guest this week, not because Kyle didn't or couldn't get one, but because I've said repeatedly that I don't like having guests every week. With Kyle's contacts and track record, we certainly could have one booked for every program. I happen to like having open shows, and maintain some of our best ones were those without scheduled guests (even though I've loved having the opportunity to chat with some of the greats who have appeared on the Racket). Just a few days ago we learned Steve would be in town, and jumped at the opportunity to have him come in and join us in person (and I had never before had the chance to meet him, though we've corresponded via E-mail and telephone off and on for a number of years).

While the program's hosts have ranted about infomercials and brokered programming in the past , with an actual home shopping and infomercial pitchman on the show to talk about the topic, they will most likely avoid mentioning it.

What I've ranted about (re: infomercials) specifically was the fact that stations have abused their air by, in many cases, running far too many of them. I have no problem with the concept of infomercials themselves, provided their not frauding the public. A chicken roaster that clearly works, to me, is in a different league than the myriad of questionable "diet pills" and colon products.

At one point, FCC regs did not allow what we now call infomercials or home shopping programs. Now brokered programming, also including paid religion, has taken over much of AM radio, off hours on network TV affiliates (3, 6, 10, 17, 57) and almost all of the program schedules on the remaining OTA TV stations (44, 48, 51, 60, 61) - not to mention the amount of cable bandwidth devoted to to brokered programming.

I understand what you're saying, but brokered programming (including direct selling and religion -- to me one in the same) is as old as broadcasting itself. Some of the original licensees in the 1920s were churches. And 95 percent of the time listeners heard Father Coughlin in the 1930s, they were listening to brokered programming. Sister Aimee Semple built an entire empire (literally, with a multi-million dollar "castle") from religious radio via KFSG. What about "Doctor" John Romulus Brinkley's "goat gland" potions to cure male impotence via KFKB? At one point, the Roosevelt Administration tried to (and ultimately succeeded) shut him down before he just went over the border and blasted half the country from Mexico with 100,000 watts...

These programs and people behind them are sleazy and dishonest. The industry drives away its audience (and its future) in favor of quick and easy money.

The goat glands notwithstanding, that's a pretty broadly-spoken blanket statement to make. I wouldn't lump in an entertainer like Steve Bryant (who sold by being entertaining) with "Great American Products" or the "American Health Radio Journal", complete with their phony on-air phone calls (like the one about poop size and color that made Roscoe laugh hysterically a few weeks back).

As far as the industry driving away its audience, I say let 'em keep hanging themselves. In my opinion, brokered programming by far isn't the only thing terrestrial radio is running that causes continuing audience erosion.

The Radio Racket also likes regularly to ridicule a former TV disco host who now does brokered programs on two local stations because he pays to be on the radio. Amazon lists the publisher of the book Mr. Bryant will likely promote as "Simple, Effective, Literary Publishing," which appears to be a vanity press operation. If the Radio Racket hosts are so quick to take aim at somebody who buys time for his own radio radio show, will they comment on somebody paying to get his own book published?

Personally, I think a comparison between RJ and Steve Bryant should be considered insulting to anyone with a pulse. And yes, I already HAVE commented about "self-publishing" as Steve and I have actually joked about this together on the Racket ("Steve, is this really a brokered book?") and chuckled over it. I suppose a major difference is that Steve has used such means to launch (and subsequently, shop around before signing on) successful efforts at actually getting a legitimate deal.

Another topic that may not come up is the practice of hiring amateurs, rather than experienced radio people, for on-air jobs in radio - sometimes via "star search" type contests.

Mike, you should know better than to even suggest that you and I have opposing opinions on this. I am constantly ranting about amateurs getting major-market jobs, specifically in talk radio, while talented, more effective pros sit on the sidelines (and often are willing to work for much less money).

It's sad when Radio Racket grabs defeat from the jaws of victory. It seems it takes a step toward getting better and then two steps back. The hosts have said they often don't have time for things like planning meetings and show prep. Maybe if they are unwilling or unable to invest the time to do the show right - to do a professional broadcast for broadcast professionals - maybe they should not do it all. I hope they decide to take the show seriously. When the show is good, it's very good. And we need a show like this - done well.

Thanks, I think... While I think you may have been being a tad dramatic about what we do, I will point out that six years elapsed between the end of the WVLT show and the launching of the Racket... In that time, any one of thousands of radio people could have taken up the cause. Nobody did when there was a "need" for it, so I doubt anyone will now (other than RJ, who seems intent on "doing our act" quite badly every week on WNWR). I've said if anyone else wants to try doing this, I'd even listen if it were any good (or so bad it became funny, as with RJ).

I merely point out that different standards appear to be applied for Steve and RJ.

Considering one spends considerable hours every month contributing wonderfully funny bits for us, has done nothing but help promote the show, has been incredibly kind, and has a stellar track record of success -- while the other is a frustrated industry joke, who for absolutely no identifiable reason chose to attack us (and me personally) completely unprovoked, you're damned right there are different standards being applied. No argument there.

My intent is to urge you guys look for and find some way to have the show consistently be something you can be proud of.

The most obvious way to achieve that would be for us to continue building cume, and managing to get enough advertiser support that the program will allow us to quit our jobs and devote dozens of hours a week to the cause. As unlikely as that scenario may sound, after having read Steve Bryant's Selling The Way America Buys, I now will have a much better chance at making that happen...

Thank you for taking the time to write about the program... I hope you'll call-in tonight while Steve is there to continue this discussion, which could end up being very good radio...
 
You know Mike, you lump Steve into the category of "used car salesman" and I think it's very unfounded and extremely unfair. Steve is a salesman first and foremost, but he is not without ethics. He has told us (and has mentioned on the show) that he has turned down numerous sales opportunities because he did not believe in the product. These sales opportunities would have netted him 6 figures just for showing up! If that doesn't speak to the man's integrity, nothing will.

As long as you're making the comparison to RJ, well... I'll just reference the many porno stores that have sponsored RJ's WVLT show over the years. And I think it's a safe bet that RJ was never offered six figures (even including the cents). My guess is he was able to sell his soul to an adult bookstore for a cup of coffee.
 
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