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STEVE fm

B106 and Fox 102

> > With the exception of the Deano Jam, nothing really
> exciting
> > on this sample playlist. If there are no other Classic
> > hits stations in Columbia, Steve should do o.k. I don't
> see
> > much of an erosion of listeners from Fox, though. A
> > hardcore Classic Rock listener may land on Steve
> > temporarily, but will be driven away the minute Minnie
> > Reperton shows up.
> >
>
> The marketing materials imply that the target is Females
> 25-54 with some sort of male/female split that woudl carry
> more males than B106 usually would.
>
> I guess this means B106 will slide softer to hold onto the
> upper end, almost to back where it was in 1990.
>

Does this mean that B106 is the only AC station in Columbia? How long have they been AC? What format is the Fox?<P ID="signature">______________
Check my website www.freewebs.com/radiostuffandnews
</P>
 
Re: B106 and Fox 102

> Does this mean that B106 is the only AC station in Columbia?
> How long have they been AC? What format is the Fox?


B106 has been AC since approximately 1986. Prior to 1986, it was country as WIGL ("Wiggle").

Fox is Classic Rock. It has been classic rock for approximately the same amount of time (1987, I believe). Prior to classic rock, it was a variety AC (the kindest way to describe the format) as WWGO Go 102.
 
Re: B106

> Does this mean that B106 is the only AC station in Columbia?
>

Yes. Historically, this was not the only time that Columbia was with just one AC station. From 1992 to 1998, B-106 was our only AC station as well.

Robyn
<P ID="signature">______________
"I'm not exactly in the mood for Mozart and all that kinda goings on"...Information Society-"Peace and Love Incorporated"</P>
 
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