B106 and Fox 102
> > With the exception of the Deano Jam, nothing really
> exciting
> > on this sample playlist. If there are no other Classic
> > hits stations in Columbia, Steve should do o.k. I don't
> see
> > much of an erosion of listeners from Fox, though. A
> > hardcore Classic Rock listener may land on Steve
> > temporarily, but will be driven away the minute Minnie
> > Reperton shows up.
> >
>
> The marketing materials imply that the target is Females
> 25-54 with some sort of male/female split that woudl carry
> more males than B106 usually would.
>
> I guess this means B106 will slide softer to hold onto the
> upper end, almost to back where it was in 1990.
>
Does this mean that B106 is the only AC station in Columbia? How long have they been AC? What format is the Fox?<P ID="signature">______________
Check my website www.freewebs.com/radiostuffandnews
</P>
> > With the exception of the Deano Jam, nothing really
> exciting
> > on this sample playlist. If there are no other Classic
> > hits stations in Columbia, Steve should do o.k. I don't
> see
> > much of an erosion of listeners from Fox, though. A
> > hardcore Classic Rock listener may land on Steve
> > temporarily, but will be driven away the minute Minnie
> > Reperton shows up.
> >
>
> The marketing materials imply that the target is Females
> 25-54 with some sort of male/female split that woudl carry
> more males than B106 usually would.
>
> I guess this means B106 will slide softer to hold onto the
> upper end, almost to back where it was in 1990.
>
Does this mean that B106 is the only AC station in Columbia? How long have they been AC? What format is the Fox?<P ID="signature">______________
Check my website www.freewebs.com/radiostuffandnews
</P>