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iloveradio93173
Guest
Now that Steve Harvey has signed this HUGE deal with Clear Channel, does this mean he'll be moved to Hot 92.3 in LA? It only makes sense.....
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iloveradio93173
Guest
Doesn't fit the target demo? I don't believe that's correct. Steve is not only on Urban AC's, but also Urbans (which I don't believe he should be on Urban or Hip Hop stations but he is), and Old School stations. Rythmic AC is basically Urban AC without the new records or alot of the slow records. Some dance added in. So Steve Would fit I believe.
And why would Clear Channel dish out all this money into Steve Harvey and let him be in Market #2 on a competing station. You can say they don't compete but they do. Why wouldn't they want Steve on one of their BIGGEST stations?? Makes sense to me.
And why would Clear Channel dish out all this money into Steve Harvey and let him be in Market #2 on a competing station. You can say they don't compete but they do. Why wouldn't they want Steve on one of their BIGGEST stations?? Makes sense to me.
iloveradio93173 said:
KHHT's audience is 60% Hispanic. That's the target.
In the Southwest, where the Hispanic population is 90% or greater Mexican heritage, Urban AC stations fare very poorly among Hispanics.
KHHT is not Urban AC for the reason stated above that Urban AC music is not appealing to Hispanics as a format.
... because they have no African American targeted station in LA.
Sadly Los Angeles no longer has the ability to maintain broadbased urban radio like it once did (unlike San Francisco). KKBT is long gone, KDAY went urban oldies with a strong emphasis on hip hop and KJLH is the last station left but struggling. Even though the market has 900,000 African Americans in it the Hispanic population really increased in the last decade. So chances are even if Hispanics like R&B they are not interested in the likes of Eric Benet, John Legend or India Arie.iloveradio93173 said:
I don't see why Steve Harvey have to ABSOLUTELY be on a Clear Channel-owned urban/urban ac/rhythmic station in each market. These markets have him on a competitor as opposed to a CC-owned urban: New York, San Francisco, Norfolk/Hampton Roads, Macon, Savannah, Memphis and Lexington (until last year). Every Radio One-owned urban ac has Tom Joyner with the exception of Atlanta where WAMJ has Steve Harvey. Think about it now. WWPR "Power 105.1" NY will never drop The Breakfast Club to take Harvey away from WBLS.
DavidEduardo said:
KHHT was one of three urban AC's under Clear Channel alongside KISQ in SF and KSYU in Albuquerque to bill as an "urban AC" without actually being a pure urban ac format. They still showed up in the Mediabase for that reason at the time. That was in the last decade until 2006 or 2008 ish when:
1) KHHT went rhythmic for good
2) KISQ went rhythmic due to compeitition from the short-lived "MoVin" format from KMVQ, then went urban oldies with a new wave lean
3) KSYU just simply changed to a different format
bringbackradio said:
2000: Hispanic Population 38.7% of the market.
2012: Hispanic Population 42.4% of the market.
The issue is that the African American population was 9.4% of the market in 2000, now it is below 8%. That's nearly a 20% decrease, meaning the Black market has not grown and, in numbers, has declined a bit while the Hispanic and "Other" population has grown.
Steve Harvey is in L.A. where he belongs - on KJLH. He destroyed 93.5 when they put him on. The station went backwards for years.
wdb2003 said:
And that would be why the other dayparts had better numbers than mornings?
I think it is possible to make it work. Steve plays mostly old school on his show. I think the major problem would his style/personality/jokes appeal to hispanics. 8)
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iloveradio93173
Guest
Well believe what you want but Clear Channel is pure business and money. KHHT will remain Rythmic AC but Steve Harvey will eventually be on from 6-10am
iloveradio93173 said:
Ain't gonna happen. KHHT is Hispanic targeted, and the Steve Harvey show gets very little Hispanic listening in other markets that have large Hispanic populations. Harvey fits nicely on Urban or Urban AC stations, but definitely not on Hispanic focused ones.
Clear Channel experimented with Dees on Hot. It didn't work, even though Dees had a significant Hispanic following in the past on KIIS. On Hot, he under-indexed with Hispanics, and they changed the show.
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