OH, WELL ! ! !....So much for bringing down WSAR's aging demographics... ;D
But seriously...I actually DO like this move. It demonstrates a commitment on 1480's part to strengthen its core audience. At this point in his career and life, Kass is well beyond having that urge to "move on up" for the next opportunity as happens with those just starting out. He may just stay there a while.
Sounds to me like Kass was bored and wanted something to get him out of the house.
This move just reinforces my belief that the Karams are doing a whole lot more with their 1480/1400 than another alleged "broadcast owner" is doing with his 990/1320.