• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Steve McCoy in Denver

O

onetake

Many said he couldn't do it alone, but for the ones who acknowledge Steve McCoy's decades of success in Atlanta, you might like hearing about what I'm reading.
Morning show women numbers 25-54 from KXKL Denver:
in January the show was ranked 14th.

Today they are 4th.
One year ago in Sept KXKL was 2.6 today they are 5.9 and with little promotion and no Lady Gaga to help.

Funny, who some said wasn't working in Atlanta is doing just fine in Denver and this all comes after only a few months on the air.
Real, still works. Sure miss him on the air here.
 
No one deserves it more. He's the best and the nicest. I miss him on the air here also.

onetake said:
Many said he couldn't do it alone, but for the ones who acknowledge Steve McCoy's decades of success in Atlanta, you might like hearing about what I'm reading.
Morning show women numbers 25-54 from KXKL Denver:
in January the show was ranked 14th.

Today they are 4th.
One year ago in Sept KXKL was 2.6 today they are 5.9 and with little promotion and no Lady Gaga to help.

Funny, who some said wasn't working in Atlanta is doing just fine in Denver and this all comes after only a few months on the air.
Real, still works. Sure miss him on the air here.
Click to expand...
 
That increase seems a little suspect since the overall numbers of KOOL in Denver at mid-4's as far back at March and the latest monthly has them at a 4.8. No real increase. One would think that kind of increase would impact the rest of the station.

Unless of course the one month in question was a fluke down month.

Not questioning that Steve is a good guy. But his "real" wasn't working at Star and was a long way from a home run at B98.5.

Your points and your proof don't quite match up.
 
Don't know what you mean his "real " wasn't working at Star and the B98 comment. The numbers after he left both paint a different picture. You might have more info as all I'm looking at is their target, women 25-54, morning show only.
Jan 2.3 14th place
Feb 2.6 13th place
Mar 2.9 13th place
Apr 4.8 7th place
May 4.9 7th place
June 5.8 6th place
July 5.7 6th place
Aug 5.9 4th place

Considering the landslide tv dollars Star and B98 used the performance that is taking place this early happened (1 without a partner and (2 without promotional dollars.


I heard for so long "research" "facts" and arguments about why S&V weren't valid. At least to Denver, in this time slot, listeners are giving it a shot. 14th to 4th since the beginning of the year means something started and he seems to have added to the momentum.
 
That is an impressive trend. Wasn't aware oldies targeted Women 25-54. Adults is usually that target. And strange that number didn't impact the 6+ at all. Wonder where they went down? Men?

I will stand by the fact that S & V were a long way from successful at Star (but only in the last couple of years obviously) and they did not increase the numbers significantly over Kelly and Alpha despite that massive TV campaign and promotional dollars spent.

Regardless, good for Steve in Denver. As Sheryl Crow said, "A Change Will Do You Good."
 
A little research sheds some light. PPM started in January in Denver. KOOL dove for the floor from the previous Fall book. Looks like the station in general took a hit then started doing a better job of playing the PPM game.

There's always a little story behind the story.

Again, nothing against Steve. Fine guy. But the decisions made at Star and B were probably the correct ones. As was the one to put him on in Denver.
 
Nyte Ryder said:
A little research sheds some light. PPM started in January in Denver. KOOL dove for the floor from the previous Fall book. Looks like the station in general took a hit then started doing a better job of playing the PPM game.

There's always a little story behind the story.

Again, nothing against Steve. Fine guy. But the decisions made at Star and B were probably the correct ones. As was the one to put him on in Denver.
Click to expand...

Steve started in mid May and they were already upto 7th in April so I think you overstated his impact. Also, in Denver he is new and fresh to them while here he was a 25+ year vet? It doesn't sound as fresh after 25 years.
 
onetake said:
Don't know what you mean his "real " wasn't working at Star and the B98 comment. The numbers after he left both paint a different picture. You might have more info as all I'm looking at is their target, women 25-54, morning show only.
Jan 2.3 14th place
Feb 2.6 13th place
Mar 2.9 13th place
Apr 4.8 7th place
May 4.9 7th place
June 5.8 6th place
July 5.7 6th place
Aug 5.9 4th place
Click to expand...

The only problem with your argument is that McCoy didn't officially start until July! So most of this move from 14th to 4th happened before he arrived! I'm not arguing that he isn't doing well or anything. Just saying that he isn't the reason the station is doing well. I actually think he's a good fit for the format.
 
It was a little heavy handed. If not Phil, it's the president of his fan club. I would like to have a president who loved me that much!
 
I don't steal anybody's anything. Merely an observer. Sadly for me. Probably lucky for the ATL audiences.
 
kal30005 said:
The only problem with your argument is that McCoy didn't officially start until July! So most of this move from 14th to 4th happened before he arrived! I'm not arguing that he isn't doing well or anything. Just saying that he isn't the reason the station is doing well. I actually think he's a good fit for the format.
Click to expand...

it's easy to flame away whenyou don't have all the facts...
if you're focusing on July 1...then you don't.

amazing how nasty listeners can become, huh?
 
Steve joined KOOL in mid May according to Rodney and All Access. (quick google search) So he didn't bring the station back from the 2's but he was part of the rise; BUT the station had already started to swing back before his arrival.

Again, both sides are about half right. As per usual. :)

And yes, I include myself in that group.
 
it's easy to flame away whenyou don't have all the facts...
if you're focusing on July 1...then you don't.

amazing how nasty listeners can become, huh?
[/quote]


I think what caused the "flaming" (and it wasn't severe) was the first poster playing fast and loose with the numbers and giving Steve far more credit for the increase in ratings that was deserved. I would say most of the posts on this board have been positive towards Steve and the job he's done.
 
I wasn't trying to play "fast & loose" with facts. This isn't heart surgery at St Joseph's, it's just radio, and monthlies have a way of wobbling and needing the perspective of trends. I wanted to give some time line perspective and wasn't trying to start of win an argument. When most monthlies come out, we all notice things are about the same. McCoy started getting paid via a contract in July but seems like I heard he went on the air in early May at no pay. But the point is in a world of not much change, this shift on this station at this time looks like a good move. We've been down the road of blaming and defending decisions a long time. Sometimes execs have reams of research to justify a decision. Sometimes good talent gets caught in quick decisions. I hope at some point the nervousness in many markets from many anxious execs will help make better decisions, not just fast ones.
Remember the owner of this Denver station lives in Atlanta. He told someone McCoy caught his eye with all the media attention giving to his termination at B98 and how Steve handled it. A lesson for us all to remember somebody who can help us, might be watching us.
Star has been through 3 PD's and is on the 2nd morning show since McCoy left. B98 has had internal changes in management and the jury is really out on the morning show change. But it'll all work out. It's just radio.
 
Onetake, the point of your whole first post was Steve McCoy brought KOOL back from the dead. Read your own post. He did it without TV, promotion or a partner. Your words.

We all agreed he's a nice guy but not responsible for the growth of the station...it is nice that he's part of the continued success though.
 
onetake said:
Star has been through 3 PD's and is on the 2nd morning show since McCoy left. B98 has had internal changes in management and the jury is really out on the morning show change. But it'll all work out. It's just radio.
Click to expand...

McCoy's ratings were dropping for a pretty extended period before Star 94 fired him. Pretty much from the day the Bert Show came on. The downward trend of Star didn't start the day Steve McCoy left either.
 
kal30005 said:
onetake said:
Star has been through 3 PD's and is on the 2nd morning show since McCoy left. B98 has had internal changes in management and the jury is really out on the morning show change. But it'll all work out. It's just radio.
Click to expand...

McCoy's ratings were dropping for a pretty extended period before Star 94 fired him. Pretty much from the day the Bert Show came on. The downward trend of Star didn't start the day Steve McCoy left either.
Click to expand...

It's been downhill at Star ever since Superphat Mikey left.
 
Come on everybody, isn't the important thing to remember here that Atlanta radio management has vaporized nearly all of our successful talent and slashed the salaries of the few who remain while not letting them do any content so they too are sure to eventually fail?

Isn't that the real point and mission here, regardless of how Steve McCoy does in Denver?
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom