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Still beating a dead horse?

Y

yugoidar

Has anyone noticed the proliferation of commercials promoting HD Radio in recent days?

I have heard at least a half dozen in my casual listening over the past week or so.  (All Access lists HD Radio as the number one advertiser for the week as well). It’s amazing to me how an industry that has the number of major issues that are discussed so frequently on these boards continues to beat this dead horse.  A horse that was DOA!

From all that I hear, after a few years now, penetration is still very low, prices are high, signals are spotty and most consumers weren’t necessarily looking for “improved audio quality”. 

Note to industry leaders:  It’s quality programming just like it’s always been...it’s what comes out of the speakers that counts! 

If anything, HD radio can only dilute main channel listening (ratings) and is not likely to develop a significant revenue stream for years, if ever.

Talk about taking your eye off the ball!  What are these people thinking?
 
Well now- Ibiquity's thinking about all that subscription $$$$, and everyone else that's drunk the Kool Aid is thinking they can make 1 station into 3! (but there's a catch!--the general public's pretty darn happy with the world as it is....)
 
Gotta agree with the "Dead horse" scenario....It's bad enough that we (as an industry) have managed to drive listeners away by allowing our stations to become, let's call it "Lackluster, and advertising XM and Serius but now we're shoving something down their throat that they aren't even sure what it is! Study after study have shown that listeners have no idea what HD radio is. Remember quadraphonic sound? Remember AM stereo? HD radio will be soon to follow! The only people that listen to HD are people in radio that use it as their little experimental toy.
 
HD has become irrelevant even more. Once these car makers make "built in" MP3 payers standard? Well.......let's just say the future looks rather dark for all radio.
 
1 HD Radio needs compelling content for listeners to buy it and feel they need it.
2 Station owners will not invest in programming until they can sell commercials on it.
3 Advertisers won't buy until there are enough listeners.
4 goto 1

I have an HD tuner at home. It's nice, sounds good, but I seldom get a chance to listen to it and I wouldn't miss it if it went away. Till then I guess I'll wait for something amazing on HD radio........
 
I live roughly 20 miles from Charlotte. I can receive all of 2 HD signals, one of them reliably!!! and 15 or so analog signals in my home. I don't plan to live in my car, so until Ibiquity comes up with a better mousetrap, HD is all it's gonn be....
 
LaidBackJack said:
I live roughly 20 miles from Charlotte. I can receive all of 2 HD signals, one of them reliably!!! and 15 or so analog signals in my home. I don't plan to live in my car, so until Ibiquity comes up with a better mousetrap, HD is all it's gonn be....
Click to expand...

What radio are you using at home and what kind of antenna?
 
The radio's a Sangean table top. The radio's just fine- it's the digital carriers being 20 db down that's preventing the building penetration of the HD. All the marketing and promotion in the world isn't gonna fix that.
 
Mike Sheridan said:
1 HD Radio needs compelling content for listeners to buy it and feel they need it.
Click to expand...

Mike,

You hit the nail squarely on the head my friend. And it is the same thing with analog radio too.

I could care less about HD radio unless it gives me something I cannot get elsewhere. I have no use for
more "jukebox radio", and that is mostly what you get from CC and the others these days.

Give me real entertainment, and information, not just music and commercials. If that is all CC can offer,
then I will listen to CD's and choose my own music, including the deep cuts that CC would never play in
the first place, and I will have no commercials either!

At this time other than the technical curisousity I have as a techie geek, I have no interest in HD Radio at all.
 
Why should I buy HD radios for the cars and house? Please give serious reasons that I did to spend the money as if I'll really ever listen but give the pitch to convince me. :)
 
A good reason to buy an HD radio? Sorry. There isn't one.

However, if they decide to incorporate Quadraphonic sound into HD I may give it a try!
 
Actually, there is one reason that I might buy an HD Radio:

If the Link (WLNK) started broadcasting WBT-Am on one of the subchannels.

At night I am out of the pattern, and I used to be able to pick up 99.3 reasonably well in
Morganton, but since Lenoir Rhyne College started broadcasting thier campus station on 99.3
There are very few places around town that I can get WBT-Fm any more.

And no matter what anyone else thinks, John Hancock is still the most entertaining radio
PERSONALITY in Charlotte!
 
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