Still...............No Urban Outlet???

[cingram]

Research, like fire, is a good servant but a bad master. You can research your radio station right out
of existence, because if you follow it to its logical conclusion, you'll end up playing 200 songs and not
saying anything. On the other hand, if you do NO research, you run the risk of not being in tune with
the audience.

The truth, as always, lies in moderation. Use the research to support or rebuff your gut instinct, and
use your gut instinct to interpret and implement the research. Research is not terribly good at telling
you what the audience is going to want tomorrow (as opposed to today), so it becomes necessary to
take chances -- well-informed, calculated chances.

I admire and applaud people like Porky Chedwick and Mad Mike who introduced obscure oldies to radio
listeners, but the radio landscape was much different back then; it was a time when AM daytimers on
860 and 1590 could pull competitive ratings. Today, the DJs on 770, 810, and 103.9 serve something
of the same purpose, but aren't highly rated (nor do they live and die by the ratings).

C.

 

[Raymond]

Research, like fire, is a good servant but a bad master. You can research your radio station right out
of existence, because if you follow it to its logical conclusion, you'll end up playing 200 songs and not
saying anything. On the other hand, if you do NO research, you run the risk of not being in tune with
the audience.

The truth, as always, lies in moderation. Use the research to support or rebuff your gut instinct, and
use your gut instinct to interpret and implement the research. Research is not terribly good at telling
you what the audience is going to want tomorrow (as opposed to today), so it becomes necessary to
take chances -- well-informed, calculated chances.

Totally agree Clarke. I was a listener and buyer of your Jammin' station until I was told "research shows" when I asked what the heck happened, why is New Kids on the Block on 104.7. That's what the AE told me..."research shows that the audience wanted to hear more of the songs they grew up with". Oh yeah, the audience changed to soccer moms who grew up in the 90's.

Today one of the best sounding jocks is Sean McDowell whose smooth delivery reminds me of Callaghan, the guy puts a lot of show prep into it. If you can sit through the DVE jukebox repitition, Sean is worth hearing.

You are so right on Laidback. Sean is the best thing on the radio.

 

[Barry]

InsideRadio is reporting that the urban format will be returning soon to Pittsburgh.
It will be via a translator relaying a local HD2 station. That is all the information provided by the brief article.
The signal may be weak, but this should be better than nothing, for fans of the format.

 

[danikayser84]

Actually, it's going to be a relay of daytimer AM 660... are the WAMO calls still available? might be time to pick them up to replace WPYT

 

[OhioMediaWatch]

Actually, it's going to be a relay of daytimer AM 660... are the WAMO calls still available? might be time to pick them up to replace WPYT

Well, WAMO may well be the identity Martz uses, at least marketing wise.

From his brand new website for an HD2/translator station in Detroit (he just lit up two of them, a smooth jazz station and an alt-rocker):

http://943thebone.com/stationinfo.html

Pittsburgh 100.1FM and AM660 WAMO Urban

As of the moment, he'd have to get permission to use the WAMO calls on the AM side from these people:

WAMO FM 177289 DUSHORE PA 10/19/2009 TELIKOJA EDUCATIONAL BROADCASTING INC.

Of course, the FM calls could never be WAMO, since it's a translator (even if the now-current WAMO-FM changed calls), and Martz could use the "WAMO" service mark without changing the legal calls...